Archive for Advice - page 2

Planning & Accomplishing Your Goals + A Giveaway

Hey guys, I’m here today with a special post and giveaway from January’s featured sponsor, Jesse of NeuYear. I ordered their dry erase wall calendar from a Fab sale a while back and love it!

NeuYearGiveaway

 

3 Steps to Planning & Accomplishing Your Goals

There is a reason why gyms and fitness centers see a huge uptick in memberships after the first of the year. Whether it’s wanting to lose those last few pounds, or a desire to live a more healthy lifestyle, “joining a gym” has become the quintessential New Year’s Resolution. The aspirations, however, don’t last very long. On average, most would-be fitness buffs back out of their commitment by March. Oops.

Resolutions, or goals, are powerful motivators–if you stick with them. Unfortunately, so many of us fail to set appropriate goals, or stick with them for such a short time, we never see the results. Books remain half-written, vacations never get planned, and new ideas die on the vine of mind, all because the goal-setting process gets short-circuited.

If you have ever felt the pain of a good goal gone bad, here is a three-step process you can follow to easily plan and accomplish virtually anything.

 

1. Pick Smart Goals

One of the most common reasons people or organizations fail at goals is because they aren’t smart. SMART goals look like this:

Specific. Smart goals have a specific end-game in mind. “Save the world,” and “cure cancer,” are all great goals, but they lack specificity. How do you want to save the world? “I want to reduce litter and pollution on the coastline by my house.” Awesome. What kind of cancer do you want to cure? “I want to help focus on children’s Leukemia at the Mayo Clinic in St. Paul, MN.” Now we’re talking. You need to have something to aim at. Being specific with your goals sharpens your sights and increases your chances at success.

Measurable. If your goal is to create buzz for an event, you’ll want to have a way to measure “buzz.” For instance, let’s say last year’s event drew 100 participants. A measurable goal would be, “We want to increase participation by 20 percent.” This, of course, gives you a number to measure your success with. Make it concrete. Quantify it. Make it measurable.

Attainable. Are you really going to lose 100 lbs. in 24 hours? Good grief, I hope not! Can you quadruple the size of your organization over night? Double your earnings with one tweet? The correct answer, barring an appearance on Oprah, is “no.” These goals are not attainable–they’re unrealistic and out of reach. Setting smart goals means that you keep your head in the clouds and your feet on the ground. Setting too high of a goal (i.e., unattainable) is a recipe for disappointment.

Relevant. Does your goal matter? Is it relevant to you, your organization, or business? The Guinness Book of World Records is filled with people doing extraordinary things…that don’t matter. Longest competitive handshake? Most chainsaws juggled at once? Longest time standing still? Interesting, but ultimately unhelpful to just about everyone. Make sure your goals are helpful and relevant to you and those around you.

Time-bound. Last but not least, your goals need to have an end date on them. Something like, “We’re going to complete the parking lot refinishing project by September 30, 2013.” We know what you want to accomplish and by when. Parkinson’s Law states that a task will expand to the time allotted to it. Giving yourself a timeframe eliminates procrastination and what I call “the weasel clause.” Put a time frame on your goals. Keep everyone accountable and informed.

 

2. How Do You Eat an Elephant?

Once you’ve got your SMART goals defined, it’s time to start taking action. I should warn you, the Land of Action is where goals go to die. I know, it’s heartbreaking and sad, but it’s reality and sometimes you need to tie Old Yeller up to the tree and, well, you know, end it. You’re going to be different, though. You’re going to move from goal creation to goal action. How? By eating the elephant, one bite at a time.

A friend of mine used to paint houses for a living. As you’d imagine, the task of covering 3,500 sq. ft. with latex paint, by yourself, was a bit daunting. But he did it each summer, sometimes knocking out a dozen houses in three months (for the record, that’s really fast). You don’t eat an elephant in one bite (figuratively speaking, of course) and you don’t paint a house in one brush stroke. The key to his productivity was taking one section at a time. First the west side, then the east side, followed by the south and then the north. The system worked by keeping his stress levels down and productivity up.

You’re going to approach your goals the same way. You may have some lofty aspirations for yourself or your organization. Let’s say you want to run a marathon. Even those unfamiliar to the world of running know you don’t just go and run 26.2 miles without training. Even if you’ve never laced up jogging shoes before, running a marathon is possible if you start early enough and pace yourself.

Walk one block. Then walk a mile. Now jog a mile. Then another. Gradually add tenths of a mile as you get more comfortable. Before you know it, you’re crossing the finish line with enough miles for a 25-minute car ride in the bag.

 

3. Practically Achieving Your Goals

Practically speaking, you’re going to need some help along the way. Setting goals and keeping a rhythm to achieve them is one thing, grinding through the day-to-day is another.

Here are some tools that will help in your quest for goal domination:

Pomodoro App. You’d be amazed at what you can accomplish in 25 minutes. That’s the driving concept behind the Pomodoro technique: focus for 25 minutes, take a five minute breather, repeat until the task is complete. It’s so simple, but this helpful timer keeps you on track when your mind wants to wander. Use it in an individual or team setting.

NeuYear Wall Calendar. Something near and dear to my heart is this full-wall calendar our team at NeuYear has created. It shows you the whole year at once, making it easier to layout long-term goals, set future deadlines, and quickly get a flow for the year. Added bonus? This beautifully-designed calendar has bigger squares so you can write more.

Basecamp. Out of the hundreds of project management software platforms out there, Basecamp remains one of the best. It doesn’t have all the bells and whistles countless other platforms try and cram into their offering, but what it does have, it does well. Keep your entire team focused on the project-at-hand with message boards, file uploads, and document collaboration.

 

Conclusion

Like anything else in life, you get out of goal-planning what you put in. Give your goals the respect they deserve by making them SMART, actionable, and ensuring they make progress. How much different could your life be a year from now if you started on one of your goals today?

 

GIVEAWAY TIME!

I wanted to share the NeuYear love, so Jesse was nice enough to offer THREE calendars to give away to three lucky readers! This calendar is seriously so awesome! It can be hung vertically or horizontally and gives you a view of the entire year. I am using mine for blog planning!

TO ENTER THE GIVEAWAY: I’m using Rafflecopter to track entries so you can login below through Facebook OR your email and it will allow you to enter multiple ways! Good luck!!

a Rafflecopter giveaway

If you are in a reader click out to access the Rafflecopter entry form. This giveaway is open through January 9. The winner’s name will be chosen randomly and announced soon after. Please note that your entry will be removed if you do not complete it correctly. Open worldwide.

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7 Steps to Better Logo Design

We’ve all been there. You’ve promised your client concepts for their logo design. And you are stuck looking at a blank white screen. You are in a state of creative paralysis.

With a little preparation and a proper game plan, you can avoid what I call white-screen-itus.

logo design process

 

Here’s my 7-step process for designing logos:

 

1. Creative Brief

Before you ever start designing a logo, you must do some fact-finding. I suggest having your client complete a concise creative brief. This can be done in a face-to-face meeting or submitted as an online form. You may consider including the following questions:

Who is your target audience?
Who are your closest competitors?
What type of product or service do you offer?
What is your unique selling proposition?
What is the exact wording to be used in the logo?
What is your company’s slogan or tagline?
Are there any specific images or icons you’d like to incorporate into the logo?
Are there any specific colors you may want to use?
Are there any colors or imagery you would like to avoid?
How do you want your target audience to respond to your corporate identity?

 

2. Research/Gather Inspiration

Research may sound boring, but this can actually be my favorite part. This is where I take some time to gather design inspiration. I also examine the branding of my client’s competitors (to make sure I properly differentiate my client from competing business) and study the logo examples that the client liked. Here are some of my favorite resources for identity inspiration: 

I also make a point to notice things around me. I may be inspired by the typography on a Panera bag or the imagery and color palette in an Anthropologie catalog. Some designers find it helpful to compile their inspiration into a mood board.

logo design process

 

 3. Sketch

I have a bad habit of racing to the computer before I am adequately prepared. I have found that I am much more successful and efficient if I first pull out my sketchbook and manually explore typographic layouts and symbols. I can quickly determine from a basic sketch whether a design is worth developing. 

 

logo design process

 

4. Execute

After sketching out LOTS of ideas, I can then pair down which designs I should bring to the computer to execute. It is a good idea to work on your designs in black and white initially, adding color later. I find that if I include color too early in the process, I can be attracted to a logo because of the color alone, not necessarily because it is the strongest design solution.

 

5. Step Away

This part is important. I prefer to work on a logo in small chunks of time – an hour here, a few hours there. I find that if I walk away from the computer, even for a few hours, I am able to return with fresh eyes and work with more efficiency.

 

6. Review and Refine

Now it’s time to look at your work with a more critical eye. Throw out the weaker logo designs. Take some time to refine your strongest concepts. Look closely at kearning, positioning, etc. Are there small variations or changes that may strengthen the design? Look back at your creative brief. Do your logo concepts communicate your client’s brand effectively?

 

7. Deliver

When I deliver my logo concepts, I like to review them with the client. Sometimes this is done in-person. Other times on the phone. What is important is that you have an opportunity to discuss the variations in the logos, your thought process and ultimately how the different logo designs communicate your client’s brand. Pull out points from the original creative brief and explain how your logo designs achieve their objective. From here, you and your client can collaborate and decide what logo best represents the company’s brand. I have found that if I follow these 7 steps, I can minimize revisions. Happy Designer. Happy Client. It’s a win-win. 

 

Hey guys, Ciera here. Thanks for an amazing post Lauren! This is the same process that I use for logo design but just wanted to chime in with one additional tip: When you deliver the first round of concepts, don’t include too many options. This tends to overwhelm and confuse the client. I think that three strong concepts is a good starting point. And don’t include a design that you are not happy with, this will always, without a doubt, be the version the client decides to choose, and that is always a bummer.

How about you? Do you have any logo design tips to add? What does your process look like?

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Why You Should Have a Blog For Your Business

 

When you start your business, you may think a website and Facebook page are sufficient enough for your online presence. The truth is – while you need both of those – blogging consistently will help grow your business much quicker. Here are three reasons why:

 

1. Blogging Helps with Search Engine Optimization

Search engine optimization (SEO) is important for a small businesses because the higher your site ranks when someone searches for you or your area of business, the more likely your site will be visited. Blogging helps with SEO because site links are a very important aspect of ranking. When you blog, you will most likely be sharing some links to other sites, and eventually people will be putting links to your blog on their site. The more links you have (without going overboard), the better chance you have of being ranked higher in search engines. 

Blogging also helps with search engine optimization because you are writing about things related to your niche. You are also tagging your posts and giving them categories, and the more keywords related to your niche you have on your site or blog, the higher your site will be ranked in search engines.

 

2. Blogging Helps Grow Connections with Customers

When you’re reading through a website, you might be able to catch a little bit about the business owner’s personality or style but you can’t form much of a connection by reading their list of services.

When you add a blog to your website, you are sharing your life, your thoughts and your ideas with anyone who comes across your site. They get to know who you are and what your interests are which helps them form a connection with you. People don’t connect with static websites, they connect with feelings, emotions and experiences. Sharing yours on a blog will help you form better connections with your current and potential customers, which will lead to more sales in the long run.

 

3. Blogging Makes You an Expert in Your Field (Or Look Like One)

If someone sees your business name and Googles you, the more stuff that shows up in the results, the more professional and well known you look to them (if that stuff is good stuff). As I mentioned earlier, having a blog will help you increase your search ranking and results. People will more likely choose your business over someone in your niche who has very little results in a search listing because you look like the expert in your field. 

Another way having a blog makes you look like an expert is the free content you’re providing to your potential customers. If you make jewelry and write blog posts about how to keep your jewelry organized, how to clean it and what the hottest jewelry trends for the season are, potential customers will most likely choose you over someone who just has a static website or Etsy shop. You’re giving them free advice, and people appreciate that.

 

So there you have it – three reasons why you should start a blog for your business. Next month I’ll show you how you can come up with a ton of ideas for blog posts and how to make sure they actually get scheduled and written. 

why you need a blog for your business question

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Photography 101: Why Blog Photography Matters

I’ve been blogging for two and a half years. When I started I didn’t have a plan. I was sending random words and thoughts into the blogging abyss. There’s nothing wrong with that but if you have clearly defined goals and a desire to be a successful blogger planning is essential.

One important element of blogging I neglected was photography. At the time I wasn’t interested in doing much more than sharing funny stories about my life in Vermont. Once I reevaluated my writing and blogging goals I set out to improve my photography skills and increase the visual appeal of my site. It’s paid off tremendously.

veronica-armstrong-farmers-market

One of my first blog photos. Yikes!

Incredible opportunities have come my way thanks to my blog photography. I’ve worked as a blog ambassador for a well-known photography forum and community, reviewed top of the line gear, and photographed a private event at a blog conference. Whatever your goals are if you’re using your blog as a platform to reach them -  visual appeal is important.

Blog photography matters because it makes your reader slow down and pay closer attention to what you’re saying. A photo can be used to illustrate a point, tell a story, sell a product or all three. Think of a nice photo as a rest stop for your eyes. Taking a break and letting your eyes linger at a nice looking image gives you time to process the content you’ve read.

veronica-armstrong

Think about the message you want your blog to convey and choose photos accordingly. My blog is about my life as an Ivy League MBA wife and inspiring women to document their children’s lives with photography. The photos one sees on my site are happy, fun, vibrant, pretty and sweet. That is how I see my life so those are the kinds of photos I share. Keep the rest of your visual branding in mind when making choices about which photos to post.

veronica-armstrong

The art of photography is intimidating. There is a mountain of information to learn and at times it seems impossible to keep up. Start small and set goals for yourself. Think of where you want your blog to be a year from now and how improving your photography can help with that. Do you want to increase traffic? Build a larger community? Create content that is curated by top bloggers?

veronica-armstrong

Make a plan and get shooting. Practice is the best teacher. I’ll be back next month with tips on how choosing the right aperture sets the mood of your photos and improves your photography.

veronica-armstrong

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How To Get More Blog Followers with Guest Posting and Collaborations

Blogging is an amazing way to grow your brand and get your business out there, but in the beginning it can be very difficult to get people to start following your blog. Today I’m sharing two ways to get your business out there when you’re just starting out and how to get readership when you’ve got no fans or followers.

Get More Followers Guest Posting Collaborations Free Worksheet

 

1. Guest Posting

When it comes to guest posting, you can either guest post on other blogs or have others contribute to your own blog.

Guest Posting on Other Blogs:

Posting on other blogs has some great benefits. It puts more links to your blog out on the web, which makes it easier for people to find your site in search engines like Google or Bing.

Another way guest posting helps grow your following is by positioning you as an expert in your field. Once you post on another blog, you can add a link to the article and a short description of what you wrote in the Publications section on your LinkedIn profile. You can also add a logo from that blog or link your article to a Press or As Seen On page on your site.

When looking for blogs to guest post on, look for blogs outside your niche that might need help on the topic you’re an expert in. For example: If you’re a graphic designer, try posting on a blog for crafters on the topic of the importance of good logo design.

Having Contributors on Your Own Blog:

Having other people guest post on your own blog can also help publicize your site. When someone posts on your blog, they will most likely share links to the post on their social networks, so your blog is being publicized to their following in addition to yours. Any extra eyes on your site can help grow the number of followers you have.

 

2. Collaborations with Other Bloggers

Collaborating with other bloggers, both larger and smaller, on a project is a fun way to grow everyone’s following. Brainstorm some ideas for a project you’d like to work on and make a list of bloggers who might be able to help the project.

Once you have all of the details ironed out, reach out to the bloggers on your list to see if they would be interesting in the collaboration. If they say yes, make sure you take care of all of the details for them to ensure that it is as easy for them as possible. If they say no, thank them for their response and move on to the next person on your list.

For example, you could coordinate a blog series on blogger’s favorite DIY projects. Each blogger you collaborate with would be assigned a week, and you would both promote the post through your social media pages. Then when the blog series is over, you could combine each of the DIY posts into an ebook and give it to each of the contributors to give to their following.

This helps each person in the collaboration because their content is being shared with new audiences as each person helps promote their post.

When you focus on these steps to grow your following, you’ll also notice relationships and friendships being formed with the people in your collaborations, which can lead to bigger opportunities down the road.

Guest posting and collaborations will help you go from zero fans and followers to a growing fan base and a growing presence in the online world.

 

THE WORKSHEET

Download the worksheet to help you get started with guest posting and collaborating: Get More Followers - Guest Posting and Collaborations (The Worksheet)

 

More Followers Guest Posting Question

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Keep Your Clients Coming Back For More

5 Tips to Keep Your Clients Coming Back For More

So you’ve been going at this freelance thing for a while now. And you are left wondering, “How do I keep my clients coming back for more?”

It’s no secret that it is far easier to obtain additional business from current clients than to acquire new clients. To increase revenue, business strategists encourage the practice of upselling or cross-selling. I hate those terms because they allude to selling your client something they don’t need. For example, I never want to “sell” my client on a fancy, cost-prohibitive, printed brochure when their business may reap more rewards from investing in a website redesign.

Instead of “selling” your client additional products or projects, how about focusing on selling yourself as an asset to their team?

 

Here are 5 practical ways you can keep your clients coming back for more:

 

1. Listen more than you speak

Take the time to truly listen to your clients. Ask the right questions. You may find that what they think they need is very different from what they actually need. Show them that you are looking out for their dollar, and they will value you and your work for years to come.

 

2. Underpromise; Overdeliver

This is key. Allow me to give you an example. After receiving a signed quote for a logo design, I sent my client a specific production schedule outlining when to expect the first draft, revisions, etc. I allowed 14 days to develop my first round of concepts. It may take me far less than 14 days to design the logo, but this way I build in some cushion for the what-ifs (my child gets sick, a family emergency comes up, etc.). Luckily for me, no “what-ifs” erupted so I was able to deliver the logo concepts 2 days earlier than promised. Result: A pleasantly surprised client. Don’t put yourself in a position where you can’t reach deadlines or are delivering sub-par work. If you set realistic expectations and communicate clear deadlines, your clients will be willing to wait for quality work.

 

3. Facetime

And no, I’m not talking about the app. You can accomplish a lot over phone and email these days, but nothing develops a business relationship as effectively as in-person communication. Schedule a coffee date to introduce yourself and brainstorm. Your client will not only be invested in the project. He/she will be invested in you.

 

4. Check in

Don’t be a fair weather friend. Check in with your client a few weeks/months after project completion and ask how things are going. Ask if there is anything you could have done to make the project more successful. Show you care about more than a paid invoice.

 

5. Blog Regularly

You knew this one was coming. Regular blogging will not only do wonders for your website’s SEO, it will enhance your client relationships.  I am amazed at how my “mommy blog,” Letters From LaLa has increased my freelance design business. Your clients want to know you as a person, not just a designer.

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Adding Apps on Facebook

A few months ago, I wrote Design Tips for Facebook Pages, stating that customizing app icons are a must! This tip lead to some confusion since many people had trouble finding and installing an app in the first place… not good. So today, I’m going to show you how to find and install some of the same apps that I use on Ciera Design’s Facebook page! Finding and installing apps on Facebook is not as easy as it sounds. The Facebook search feature is not very good and since apps are developed by third parties, steps to install them vary.

How To Add Apps To Your Facebook Page

 

BLOG

I use NetworkedBlogs for my blog tab. This app can also publish new blog posts to your page automatically.

- Register your blog here.
- After you register, you will need to get confirmed as the author in order to claim your blog (steps provided by NetworkedBlogs).
- Once you verify that you own the website, click Add Tab to Facebook Page which appears in the left sidebar under the Blog Management section.
- Select your page from the pop up and click Add Page Tab.
- Click Added to 1 page(s). Click to edit. which now appears in the sidebar.
- Click Choose Blogs at the top, check your blog, then click Save.
- Now Blog will be one of your app tabs when you visit your page!

UPDATE: It seems that NetworkedBlogs now charges for this service so I recommend using RSS for Pages from Involver.

- Click on Click here to Install.
- Choose your page and click Add RSS for Pages.
-
Click Allow.
- Enter your feed url and click Add. This will usually be http://yoururl.com/feed OR your Feedburner url if you use Feedburner.
- Set your other options to your preference and click Save changes. Done!

 

ETSY

I use Etsy Showcase for my Shop tab. This app can also show your shops about information, policies and feedback.

- Find the app here.
- Click the Add To My Page (FREE) button.
- Select your page and click Add Etsy Showcase.
- Click the app now on your Facebook page and add your Shop Name or ID and click Update.
- Now your Etsy Showcase will be one of your app tabs when you visit your page!

 

TWITTER

I use Tweets to Pages for my Twitter tab. This app can also publish tweets to your page automatically.

- Install the app here.
- Click the Click here to Install button.
- Select your page and click Add Tweets to Pages.
- Allow insights permission and accept the Terms of Service.
- Click the Authenticate with Twitter link, fill in your preferences and Save Changes.
- Now Twitter will be one of your app tabs when you visit your page!

 

PINTEREST

I use Pinterest Page App for my Pinterest tab. This app can show pins from selected pin boards.

- Find the app here.
- Select your page and click Add Page Tab.
-
Fill in your setting and hit Save Settings.
- Now Pinterest will be one of your app tabs when you visit your page!

 

INSTAGRAM

I use Instagram Feed for my Instagram tab.

- Find the app here.

- Select the page on which your Instagram feed will be added and click Add Instagram feed Tab.

- Sign in to your Instagram account.
- Now Instagram Feed will be one of your app tabs when you visit your page!

 

To add other apps not listed here, use the Facebook search bar and select an option that shows up under the APPS header. That will bring you to the apps profile page. Remember, that besides the stock Facebook apps (Photos, Videos, Links, Events and Notes) any other app you install will be a third-party app, which means that it is not necessarily reputable or may not work at all. Each app works differently, so it can be a bit confusing. Now that you have your apps installed, highlight what’s important and customize your app icons!

Check out my Etsy shop if you are interested in purchasing a Facebook Cover Design, Facebook App Icons or check out Ciera Design on Facebook for inspiration!

Note: This was published October 19, 2012 and updated on February 2, 2013. Facebook tends to update things frequently so if you see that anything is out of date, or you have any questions, please let me know and I’ll update this post!

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The New Alt Blog – Blogging Inspiration & Business advice

I bet a lot of you guys have heard of the Altitude Design Summit. If not, it is a conference for design-minded folks. Bloggers, lifestyle brands and the companies that want to connect with them — get together to network, discuss theory and love on all things design. If you’re obsessed with lifestyle, food and fashion blogs, fantastic images, smart ideas and great design inside and outside — all wrapped up with a social media bow — Altitude Design Summit is the place to be!

I’m sure many of you, like me, can not make the financial commitment to attend this event (as amazing as it would be)! So, in an attempt to meet the needs of those who cannot make the trip, Alt has added an Alt Channel to make Alt Summit available to everyone, everywhere, all year long! Mind. Blown. Each week you can take classes from blogging and social media experts, the same kind of high-quality topics and content that you’ve come to expect from Alt Summit! I have attended a few of these classes and they are absolutely amazing and only $15, yep!

Alt also has a new blog! They have been busy at work building great content about business, blogging, photography, design and all kinds of useful information to help you do better, what you do! Pretty much every post on the blog is super helpful but I’d like to share some of my favorites!

 

 

12 Striking Tendencies of Creative People

Creative people can be a little … different. This article does a great job of explaining that creative people act different because they operate a little differently. Read more…

SEO: How to Start and End a Post Well

Your blog is constantly being visited by search bots (a.k.a. spiders, crawlers, robots). Their job is to read your content, and determine what you’re writing about. That information is then added to the databases of search engines, and pulled up in search results when relevant. Read more…

Setting and Styling a DIY Project

Simple styling will always lead to a successful project! Unless you are a trained stylist, focus your DIY styling to be simple, basic, and bold. Read more…

 

And In Related News!

I’m so happy to announce that the new Alt blog has featured three of my post, 8 Tips for Great Blogging, Design Tips for Facebook Timeline Pages and How to Manage an Effective Online Life! AND I’m currently working on a social media series for them as a guest contributor! I’ll let y’all know when those posts are up on the site! Update: Here they are!

 

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Getting Your Name Out There – 8 Helpful Blogging Tips to Increase Readers

I’ve had a few readers ask how I developed a blog readership and for some advice on getting their names out there, so I wrote up this list with some tips and actions to take!

 

1 – Blog about what you know

I think the most important advice I can offer for someone wanting to grow their blog is to focus on what you love and what you are passionate about. Blogging about what you know insures that you will have valuable content.

Tips & Actions:
- determine the purpose of your blog and stick with it
- don’t feel the need to do it all or try to imitate somebody else
- post quality content frequently
- don’t post what you think people want to hear
- teach a webinar or create a blog series focused on your talents

 

2 – Get personal / Be real

People want to know YOU, the person behind the blog. People will read your blog if they like what you have to say, that’s all there is to it.

Tips & Actions:
- enjoy what you’re doing and don’t get wrapped up in the details
- share something personal (this can be as simple as sharing your favorite book)
- write the way you speak
- don’t take yourself too seriously
- be true to yourself and what it is you want to share with the world
- add a photo of yourself to your about page
- be accessible (either list your email address or add a contact form)

 

3 – Create a space worth following

Not only is your content important but your actual blog design is too! Maybe it is just the designer in me, but I am drawn to simple layouts with big pictures.

Tips & Actions:
- have a blog design that you love and that feels like “you”
- use images in your posts (preferably original imagery)
- develop your own style and have a consistency to your design, writing style, content and photography
- only have pertinent information in your sidebars (too much information tends to confuse readers and takes the focus away from your main content)

 

4 – Invest time for Online Networking

This is a huge one! Online networking allows you the opportunity to engage your readers in real-time conversations and let them get to know you a little better.

Tips & Actions:
- get active in online discussion groups and chats (Better Blogger Network is a great community)
- comment on other blogs (but only if you have something to add to the conversation). Those comments make people’s days, I speak from experience on that one!
– respond to comments on your blog
- never leave a mean comment (you would think this goes without saying but I have seen some mean things out there)
- get to know your readers
- blogging is a community – support one another, make blog buddies, have conversations and collaborate
- participate in blog hops (also know as link ups)
- try not to auto post – tailor your introductions for your post for each social network

 

5 – Learn from the best

This is something that I did in the beginning. I spent time researching my favorite blogs and I still make sure to follow other blogs that inspire me.

Tips & Actions:
- don’t be afraid to ask others for help (but be careful asking other bloggers to post something on their site – this can put the person in a tough spot)
- find 5 bloggers similar to you and study how they use networks and learn best practices from them
- reach out to bloggers you admire

 

6 – Guest Post and Sponsor

“Guest posting” means writing and publishing an article on someone else’s blog. There are three main perks to guest posting: it introduces you to new communities, builds relationships with other bloggers and it’s great for search engine optimization. Guest posting gives you the opportunity to give new audiences a little sneak peek into your blogging style and content. Advertising (often called sponsoring in the blogging world) is also a great way to promote your blog to new people. Many blogs offer ad spaces in their sidebar and will introduce your blog to their readers throughout the month. Some bloggers even include guest post opportunities in their sponsorship packages.

Tips & Actions:
- sponsor one of your favorite larger blogs
- sponsor a few blogs with similar readership numbers (I recently switched my sponsoring over to Passionfruit and they have a great directory of bloggers using their network)
- trade sponsor spots (this is a great option if you don’t have money to spend on advertising)
- ask a blogger that you are friends with to guest post

 

7 – Give your readers choices

I think this is something that is easily over looked. You may assume that everyone reads blogs the same way you do, but that is not the case! For instance, I have never followed a blog through Google Friend Connect since I’m not on Blogger. I usually subscribe to an RSS feed (and read in Google Reader). Someone else may only follow blogs on Facebook, so you need to have these options available and easily accessible.

Tips & Actions:
- give your readers more than one way to follow you and add easy to find links on your site
- starts an e-mail newsletter
- put links in your email signature and wherever potential visitors are likely to see it

 

8 – Network Offline

A lot of times we get so stuck on networking online, we forget that we can promote our blogs in real life!

Tips & Actions:
- conferences are great for connecting with others who have similar interest
- if you have extra time try to join a non-profit organization. A  lot of  small business owners/professionals are involved in them and you meet a lot of people out in the community
- make sure you have business cards and hand them out when you meet someone new
- find some local groups to join through MeetUp.com
- create an elevator pitch (a 30-60 second short summary to quickly and simply define your blog, business, what you do, etc.)

 

Great blogs are products of a passion for life and a lot of hard work! Don’t let others fool you, blogging takes time. If you write about what you love and grow yourself first, your blog will follow!

If you have any other tips please leave them in the comments!

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Managing an Active and Healthy Online Life

Managing Your Online Life Ombre

 

One of my 30 before 30 goals was to spend less time online. This has proven to be much harder than expected! I have been struggling for a balance. I want to stay connected and inspired without getting totally overwhelmed. While trying to grow my blog and get myself out there in the design world, I feel like it is hard to get away from my computer. I am constantly looking to make new connections, and well, that involves a lot of online time!

There is a fine line between being productive online and getting sucked into the procrastination circle of the internet. Everyday I struggle with this, as I’m sure some of you do as well. So to try and create a better balance, I have come up with a few tips to having a fun, active online world without having it take over your life.

Make a list

I am huge on planning and list making so of course that is going to be my first suggestion. Make a to-do list of your top online priorities each day so you don’t get distracted.

Schedule

Come up with a realistic schedule of the time you need online daily. When that time is up then move on! I like to check all my social media while I drink my coffee in the morning. But if you know that starting your day online is only going to lead to major procrastination, save that until the end of the day. Setting your email to only check every hour also helps to minimize wasted time.

Just Say No

If you are using social media to procrastinate, just say no! You should use it for the reasons on your list and then get outta there!

Do it for you

Don’t feel the need to prove yourself. You know that you’re having a busy day but don’t need to update your networks each time you send an email. Share the inspiring and important parts of your day, when you publish a blog post, list an item to your Etsy shop or receive a new piece of artwork that you ordered!

Weed out the negative

Hide or unfollow people and blogs that are negative or make you feel jealous or frustrated, for whatever the reason may be. This is a good way to keep your online world positive. If you are not sure, opt out of these blogs for a few days and see how you feel.

Interact

Interact with people instead of just following. I love being able to connect with all types of people all over the world, that is what excites me about social media. Trust me, most people out there would love to have a little twitter convo or go back and forth for a while on Facebook! Leaving comments on a blog is also a great way to connect. It lets the author know the time they devote to their content is appreciated.

It’s not an easy balance and I have to concentrate on these approaches daily. I hope that these tips can help you to create a fulfilling online space with out getting stuck in an online procrastination loop! If you have any other advice or comments, please share!

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