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Blogging can be a great tool for small business owners. It provides a way to connect with your audience, share your expertise, and even help convince people to work with you. It can also be a fun creative outlet or provide a needed break in your daily routine.
While the pros are easy to count, that doesn’t mean it is always easy to come up with new blog post ideas! Especially if you’ve been blogging for a while, you may feel like you’ve hit a wall with new post ideas. Luckily, there are several simple ways to generate some quality post ideas.
The first step for any blogger is to identify who you are trying to reach. Many bloggers get overwhelmed or feel unfocused when they aren’t sure who to write for. If you are a business owner, you might be writing to attract potential new clients. If you have a personal blog, you might be hoping to connect with fellow fashion lovers or food connoisseurs. When you identify this, it makes your focus that much clearer and the ideas easier to form.
Think about the blogs you read, and make a list of ones you can’t wait to dive into when you see a new post. What about their posts attracts you? Perhaps they share knowledge, share personal stories, or use a unique voice to tell their story. When you identify what attracts you to your favorite posts, it will help you write your own!
People love reading free tips and learning from their peers. A great way to connect with your readers and contribute to your community is to share something you learned. Not only might you help someone with the same problem, it helps you relate to others by showing you are human and don’t always have all the answers right away either.
Do you find yourself receiving similar emails, tweets, or queries often wanting to know the same things? Make the answer a blog post! Not only will this help position you as an expert with the answers people are looking for, it will make your responses oh-so fast by simply directing people to your post for an answer.
[Tweet “Stuck on what to blog about? Download this free worksheet by @dotteddesign! #smallbiz #blogadvice”]
Is there a misconception about the industry you are in? Share your perspective and experiences! Do you find yourself running into the same problems with clients or customers? Write a post sharing your advice on dealing with the issue. Instead of feeling frustrated, use the energy to share a positive post and help others who might be fighting the same battles.
Making a list of helpful resources is a great post generator. You could include tools you use to run your business, people in other fields that could be resources for your clients, or even podcasts within your niche that you love. As with many of these points, being generous with your knowledge not only builds trust with your readers, it will bring them back time and again.
To make this even easier, you can use this free brainstorming worksheet to get your creative vibes flowing. There is also space for those moments when you have a post idea and need to jot it down somewhere before you forget! Try setting aside a small amount of time each week to knock out your ideas, and writing will become even easier.
While blogging can seem overwhelming, it is a great tool for connecting with others in your industry, with clients, or with your community. When you look at it as a way to share and have fun, it won’t seem like a daunting chore anymore!
About the author: Laura is a graphic designer who loves working with small, creative businesses to build thoughtful brands at her studio, Dotted Design.
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