What in the world could an intergalactic crime-fighting team that is made up of an energy being, a big green monster, and a man in a tin suit teach us about small business success? Well, more than you’d think so keep reading to find out what the Avengers have in common with building a stable foundation for your business.
Vision – The Vision
Vision, not just a character from the Marvel Universe but a vital element of the foundation you business demand to be built on. Wishy-washy, unclear ideas are no good here. Instead, you have to have specific goals materially, and financially that will guide and inform all of your decision-making processes.
The vision for your company needs to be strong enough that it can help you step out boldly to achieve success. It needs to be robust enough to guide the ship, and its need to be motivating enough to keep you going even on the hard days.
Coming up with a true vision of your business isn’t always easy, and it can take a little refinement and perseverance. However, once you have it, you’ll know, and then you can use it as the jumping off point for everything else.
Intellect + Strategy – Iron Man
For your business to be truly fruitful, you need a strong marketing strategy. One where you are not afraid to tell people how great you are. A bit like Tony Stark, but with a pinch less arrogance!
To do this isn’t actually that easy, as marketing your brand message is an in-depth, complex field that is always developing. Something that can help here is getting educated in this area with a course run locally or, one like an online mba marketing no gmat that will give you the knowledge and experience to execute your campaign effectively. You can even do it alongside running your business in your own time, as its flexible and online. So there really is no excuse not to have this element of your business foundation down to ensure your company as fruitful as possible as it develops.
Strength – Hulk
While your vision is about where you ultimately want your company to end up, your product is the item or the service that you are going to offer to your customers to get you there. Obviously, this needs to be seriously strong, like Hulk strong to survive and thrive in today’s market.
That means no matter how good it is, the first idea you come up with is not the one to go with. Allow yourself some time to reimagine your product, redesign it, and rework it until it’s perfect and people will be kicking themselves for not buying it or using your service. You want it to stand head and shoulders above the rest.
A product that is strong in this way can cut out a lot of work down the line with marketing because it already hits the need your demographic has the first time around. Something that can, in turn, help you succeed without losing valuable time and money to delays and relaunches.
The Avengers Illustration by Robert Ball used under a CC BY-NC-ND license.