I think it’s worth mentioning again – consistency is key to growth and getting customers/clients to trust you.
If you’re using Instagram as a part of your business marketing plan you may find yourself focusing on your feed graphics but being a bit haphazard when it comes to stories. Your stories should use a strategy as well. Not only do you need a game plan for your story content, you should also consider the design.
If you’re creating stories right in the app, your font choices are limited, but did you know that your colors can be totally customized?
It may seem easy enough to just tap on the standard color closest to your brand colors BUT taking one more step to use your custom brand colors will actually make a huge difference in your content being recognizable at a glance.
Research finds that color increases brand recognition by 80%.
If you want to take it a step further, you can upload totally custom designs that you’ve created ahead of time in your favorite design program (Adobe, Canva, etc.) but I know sometimes that is just not doable.
Not sure how to make using your brand colors a part of your story workflow?
Here’s a step-by-step how to use your exact brand colors in instagram stories:
1. Screenshot and crop a file that includes your brand colors (your brand board is great for this)
2. Save to your ‘photos’ then open your ‘camera roll’
3. Click the ‘share icon’ then ‘copy photo’
4. Open Instagram and start a new Story
5. Select the ‘text tool’ and press on the screen until the ‘paste’ button shows up – click ‘paste’
6. Use the eyedropper tool to use as many of the colors as you want
7. Before sharing the story – drag your color palette image to the trash
BONUS: Save the file from Step 1 to an album called ‘Biz’ for easy access in the future. Then you can just skip the first few steps next time!
And there you go!
With so many platforms these days, clients should be able to recognize you at a glance through your brand identity. Using your specific brand colors in stories is another chance to build on your consistency and in-turn, trust!
Tag me on Insta if you use this trick!
P.S. In the tutorial, you’ll see me using the brand board that I created for VenturePop. A brand board is a simple document to make sure that everything you put out into the world for your business is consistent. Don’t have a brand board? You can download this easy to update template for only $6!