After working in real estate for 15 years, Robyn knew it was time for a complete overhaul of her brand identity. She had been putting it off, but she knew it was essential to get it right this time.
“Most of my clients come through referrals, so I want to create a personal brand that presents me as a professional and knowledgeable real estate agent. At the same time, I want my brand to convey a friendly and approachable vibe that makes people potential home buyers and sellers comfortable talking to me.”
Robyn felt that her original logo, which featured a hand-drawn house, was outdated and made her business look amateur.
To keep things consistent, she knew she needed help in choosing official fonts and colors that would represent her brand effectively.
As well as helping people buy and sell homes, Robyn plans to launch an educational program for other real estate agents, so her updated branding needs to be versatile.
In summary, Robyn’s 15 years of experience served as a foundation for her brand overhaul. Her goal was to create a brand that embodied professionalism, warmth, and adaptability, while also accommodating her vision for an educational program to benefit fellow real estate professionals.
If you’ve been thinking about a rebrand, I’d love to walk you through the process, just send me an email!