Design Portfolio: White Swan Personal Training Website

Personal Trainer Photo Based Web Design

Happy Monday! I’m trying to get better at sharing completed projects on a more steady basis around here, so here we go! The first time I worked with Vesta was in 2010 on the Race + Religious rebranding and website. I’ve worked with Vesta on a few different things over the years and I’m so excited to be able to help with her latest venture.  I just launched Vesta’s site for White Swan Personal Training, her new personal training company! Vesta knew she wanted a very simple and clean look. I knew that I wanted to showcase the true passion that she has for exercise and ballet! I wanted the gorgeous photographs to shine so I kept the color palette and design elements to a minimum. What do you think?

P.S. I’ve just about wrapped up all of my 2014 client projects and I’m now booking for 2015. If you need anything design related, get in touch!

Moodboard: Rose Gold

I’m so excited to show y’all this moodboard I designed inspired by Brian Gavin Diamonds’s new Rose Gold Collection. The collection is so romantic and soft I wanted the moodboard to express the same feelings. I am adoring this color combo so much, I feel like I need to throw a party using it! Hmmm, wedding colors?

Rose Gold Inspired Moodboard

Diamond / Sequins / Glitter / Champagne / Make It Count / Girl In Hat

Introducing the Italian Rose Gold Collection from Brian Gavin Diamonds. Each unique piece of jewelry is crafted from 14k Italian Rose Gold with white gold, diamond cut beads. Available in earrings, necklaces and bracelets – this affordable collection provides ultra romantic accessories for the fall.

With five generations of diamond expertise, artistry and integrity, Brian Gavin Diamonds sells exquisite loose diamonds and hand-crafted, customized diamond engagement rings and jewelry. Since 1999, thousands of satisfied local, national and global clients have enjoyed Brian Gavin Diamonds’ personalized diamond experience — both online and off. Follow Brian Gavin Diamonds on Twitter, Pinterest and don’t miss them on Instagram, they have some really awesome videos! Thanks to Brian Gavin Diamonds for sponsoring this post!

Selfie Font by Lian Types

Selfie: it’s the word of the year. Never were so many silly self portraits taken and posted across the globe as in 2014. So what about Maximiliano Sproviero’s typeface named after this crazy phenomenon? Was it called Selfie because there’s something narcissistic about it? Maybe just because it is such a perfectly eclectic product of its time. That sums it up pretty well: geometric construction combined with neon tube lines, penstroke connections and abundant swashes. Based on vintage signage scripts as seen in Buenos Aires’ Galerías, Selfie combines vintage charm with digital versatility. Check out the rugged Printed version for that popular letterpress look, and the attractive construction set of banners in Selfie Flags. And y’all know I like to share a good font deal – Selfie is 25% off until November 18th, so if you like it, grab it now!

Selfie Font by Lian Types

 Type samples from MyFonts.com. Affiliate links used.

4 Signs That Your Visual Branding Needs A Facelift

Visual Branding Mockup

As we head into November full speed ahead, now is a great time to pause for a moment, step back and take a look at your business. Does your visual branding need a refresh or maybe even a total overhaul? Is your brand identity making a good first impression on your potential clients? Not sure, here are four signs that your identity design may need a facelift:

1. It no longer represents your business

Maybe you’ve decided to offer different services, have expanded or maybe you have done a complete 180. Sometimes your businesses can slowly evolve over time and you don’t even realize it’s happening!

2. You don’t feel proud

Your branding conveys the quality of your business and should reflect your values. Your website, business card, and printed materials are often the first interface that a potential client has with your business. You have a few seconds to make a good impression and you should be proud to hand out cards and send people to your site.

3. You are attracting the wrong client or your target audience has changed

Your visual identity should accurately represent your brand’s personality. If people keep contacting you looking for a style or services that you don’t offer, then it might be time to revisit your brand identity to focus on attracting your target audience.

4. Your current look is dated, poor-quality or non-existent

Your visual branding should be timeless, not trendy. With so many platforms these days, clients should be able to recognize you at a glance through your brand identity. Are your website, printed materials and social sites cohesive? They should be.

Still not sure if you are ready? Read Sprucing Up Your Branding and download the free Questions For Rebranding Worksheet to help you figure it out. Still confused about what is right for your business? A consultation is a great place to start. Sometimes you just need to talk it out!

P.S. Helping people is my passion and I’d love to help you create a successful brand identity for your business so get in touch as there are limited bookings available before the end of the year!

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Rock Band & Converse Themed Event and Invitation Design

I just realized I updated my portfolio with this design but never posted it here on the blog, oopsies! For this special party, the client was inspired by Rock Band and Converse and it was my job to merge those ideas into a cohesive invitation suite, it was super fun to work on! I started out by designing an emblem for the event and then worked that into the invitation design. I really wanted the invitation to be memorable for this special occasion. They had quite a bit of information for different aspects of the event that we split up onto multiple cards then pulled everything together with the die cut, foil stamped belly band. The emblem really helped tie the whole event together from the invitation suite to t-shirts, cups and even gobo lighting on the dance floor!

Rock Band Bat Mitzvah Invitation Suite Ciera Design Rock Band Bat Mitzvah Invite Ciera Design Bat Mitzvah Invite Lined Envelopes Ciera Design Black Pink Gold Bat Mitzvah Invite Ciera Design Rock Band Converse Bat Mitzvah Invite Ciera Design Rock Band Converse Bat Mitzvah Invite Ciera Design Rock Band Converse Bat Mitzvah Belly Band Detail

 

 

Garden Font by Los Andes

It’s been a while since I shared a favorite font but I want to get back into it so today I’m sharing a font designed by Mendoza Vergara, from the Los Andes foundry. Garden is a serif display handmade font with a playful and spontaneous feel inspired by Brazil’s cheerful and warm people. The Garden family offers a font with a set of original catchwords (‘Garden Catchwords’, based on brush calligraphy), floral dingbats and botanical ornaments. It’s well-suited for text composition, posters, headlines, label design and handmade-style items. Garden has a special 60% off introductory offer right now through September 25, so if you like it, grab it now!

Garden Font by Los Andes

 

Type samples from MyFonts.com. Affiliate links used.