If you follow me on social media, I’m pretty sure you’ve heard me mention VenturePop by now, but if you’re new around these parts, let me introduce you! VenturePOP is a two-day conference that I co-founded with Kristy Oustalet in 2015. It’s an experience that will gather over 150 creatives with the ambition to think bigger about their businesses. ⠀
Long story that I won’t get too far into, but, we originally had a different name when we launched through Kickstarter in 2015. We actually had to rebrand just a few months into our business. It was a very stressful and disheartening time but lesson learned – make sure your name is available legally before putting time, money and effort into your branding. It was actually a blessing in disguise since the name VenturePop and it’s branding fits our mission much better than our original name did.
As the VenturePop lead designer, creative director and brand manager I’m in charge of making sure that our visuals are consistent across all platforms.
I’m so pleased to finally/officially share the brand identity that I designed for VenturePop. It evolves a little bit each year, so I think that’s why I am just getting around to putting this work on the blog.
FROM THE CLIENT VenturePOP is a two-day conference designed to gather creatives with the guts and grit to grow their businesses. Our branding should target solopreneurs, freelancers, online educators, coaches, makers, small agencies and lifestyle brands who get stuck on the daily grind when big picture planning should take the driver’s seat. All of our planning is based on 3 core principles: Inspiration, Community, and Education. We think these three values are truly needed to keep your business on track.
DESIGN We created a bright and energetic brand identity to attract VenturePop’s target audience of ambitious creative entrepreneurs. We continue to create marketing materials for the conference on an ongoing basis including landing pages for webinars, conference announcements, blog posts and venue design.
→ Logo Design & Branding
→ Social Media
→ Marketing Collaterals
→ Stage Design
→ Styled Photographs
“It’s fantastic. Immediately wanted to know who did the conference design work. Incredibly well done. Bravo!”
– Jane Tyner, VenturePop Atendee
“All the design for this conference is top notch. Seriously, all the branding is impeccable.”
– Julie O’hara, VenturePop Attendee