I love sharing new work with you guys and I’m super excited about this project! It was really fun and I’m so happy for it to be out in the world.
From time to time I have the pleasure of working with local design studios and agencies. It’s always fun to collaborate with a larger team! In this case, I got to work with the same studio I worked at full time from 2006-2010! This was a re-brand for a well known health and wellness advocate, speaker and author. Ellen was clear that she wanted her new brand identity design to have dimension and be full of energy. We knew it had to be bold, beautiful and fabulous just like the woman behind the brand! First, we pulled inspiration into a mood board that represented these feelings. Then we moved on to finalizing the color palette and designing the main logo along with a few variations for different applications.
We also did a total overhaul on Ellen’s social media presence. I designed templates for her to use along with posts on her Facebook page so that everything looked completely consistent across all platforms. The next step was the website to showcase all of her amazing content. I created a mockup which was then handed over to the developer to bring to life. It’s so satisfying to bring someone’s ideas to life and to give a visual identity to a brand that really showcases what they are all about!