Why I Switched to Flodesk (and Haven’t Looked Back)

I started using Flodesk in November 2021, and honestly, I fell in love almost immediately. As a graphic designer, design is everything to me — and before Flodesk, I was frustrated. My previous email platform made it nearly impossible to create emails that looked the way I envisioned. Everything felt clunky, overly complicated, and just… uninspiring. I knew there had to be a better way.

Enter Flodesk. From day one, it was clear that this platform was built for creatives like me. It combines stunning, professional design capabilities with simplicity, making email marketing not just functional but genuinely enjoyable. And beyond the platform itself, Flodesk’s commitment to women, small businesses, and entrepreneurs resonates deeply with me. Knowing it’s a women-owned company with a team I respect and trust makes the experience feel even more personal.

As a proud Flodesk Partner, I’ve been using the platform for years and absolutely love it, which is exactly why I’m sharing how it’s transformed my email marketing in this post.

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Design That Inspires (Without Compromising Deliverability)

For me, design is non-negotiable. Flodesk is a design-first email platform, which completely changed the way I show up in inboxes. There are three main ways to create emails:

1. Use Flodesk’s built-in templates — these are professionally crafted and fully customizable, giving you a beautiful starting point for every email.
2. Start from scratch using blocks — add buttons, images, dividers, countdown timers, logos, and more. I especially love how easy it is to mix and match blocks to create a unique layout.
3. Use saved favorite blocks — this is a total game-changer. If you have a footer, a countdown timer, or any section you use frequently, you can save it as a favorite. Then, it’s just a click away whenever you build a new email — no need to redo fonts, colors, or layouts every time.

On top of that, you can also use templates created by other designers, either purchased or free. I’ve created my Flodesk welcome sequence templates and my Flodesk launch sequence templates that my subscribers and clients can use right away. Rolling out a course, program, or regular newsletter becomes so much faster and simpler. Updating photos, fonts, or brand colors takes seconds, keeping everything consistent without extra work.

Having all these options — templates, blocks, favorites, and external templates — gives me so much flexibility and speed. Flodesk doesn’t just make emails look good; it helps me stay organized, save time, and consistently deliver emails that reflect my brand’s style. And if you want, you can grab my templates to make your email design even easier.

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Automations & Workflows That Actually Make Sense

I’m a big fan of automations and workflows because they let me nurture my audience without spending all day sending emails manually. I use Flodesk workflows to:

• Welcome new subscribers when they join my list
• Deliver freebies automatically
• Send an email when someone signs up for a waitlist
• Follow up with customers after they purchase my Brand Like a Pro guide

What I love is how intuitive the workflow builder is. Other platforms I’ve tried made automations feel intimidating or overcomplicated. Flodesk keeps it visually simple, so I can focus on the creative side — writing, designing, and connecting with my audience — instead of wrestling with a clunky system.

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Forms & Subscriber Management That Convert

Growing an email list can feel overwhelming, but Flodesk makes it straightforward. I primarily use forms for my freebies, and they look clean, modern, and professional — which is huge for conversions. I don’t want clunky, dated pop-ups; I want forms that feel like an extension of my brand.

While I don’t personally use link-in-bio forms, they’re a fantastic option. Native forms like these are visually appealing and make it easy for your social followers to subscribe without ever leaving the platform.

Flodesk also gives me deep personalization and segmentation options, which means I can target emails based on subscriber behavior or interests. It’s simple to organize my list in a way that makes every email feel relevant to the right audience.

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Helping Clients Switch to Flodesk (A New Service I Offer)

Recently, I helped two of my clients move their entire email marketing setup over to Flodesk, each from a different platform. I transferred their subscribers, recreated their forms, set up tags, and ensured everything stayed perfectly organized. Honestly, the whole process was pretty fun — Flodesk is so intuitive that I didn’t feel like we were missing anything from their previous platforms.

This experience inspired me to start offering a migration service for other creatives and small business owners who want to switch to Flodesk without the stress. If you’ve ever considered moving your emails to a platform that’s beautiful, simple, and powerful, I can help make that transition seamless.

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Integrations That Actually Work

I’m excited about Flodesk’s integrations, especially Canva. Now I can bring Canva designs directly into Flodesk emails without downloading and re-uploading files. It’s seamless, saves time, and keeps my workflow simple.

I haven’t tried the new ThriveCart integration yet, but I use ThriveCart and can’t wait to see how the integration streamlines sales and automations. With these tools working together, I can skip the tech headaches and focus on designing, creating, and growing my business.

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The Impact on My Business

Flodesk doesn’t just make emails pretty; it drives results. Beautiful emails capture attention and convert better. The combination of stunning templates, automation, and easy forms means I can spend more time serving my audience and less time worrying about the technical side of email marketing.

For instance, my launch sequence templates have saved me hours of work while keeping every email perfectly on brand. Subscribers receive emails that are visually appealing and functional, which makes them more likely to engage and purchase. Flodesk is one of the few tools I’ve used that actually makes my emails perform as good as they look.

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Why I Love the Flodesk Team

Another reason I stick with Flodesk? The people behind it. They’re women-owned, supportive of small businesses, and genuinely invested in their users’ success. I’ve had the pleasure of interacting with a couple of the team members from previous ventures, and it’s clear they’re building something with integrity and heart.

Flodesk isn’t some faceless software company — they get the challenges and ambitions of entrepreneurs like me. They prioritize authenticity and meaningful innovation, which makes me excited to continue using their platform as it evolves.

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Why Flodesk Is the Best Email Marketing Platform for Creatives

To sum it up, Flodesk has changed the way I do email marketing:

• Design-first approach — every email, form, and workflow looks professional and polished
• Sophisticated but simple automations — I can set up workflows without frustration
• Easy-to-use templates — save time while staying on brand
• Seamless integrations — Canva, ThriveCart, and more
• Supportive company and community — women-owned, small business-focused, authentic

If you’re a creative or entrepreneur struggling with complicated email platforms, Flodesk makes it easy and fun to create beautiful, high-performing emails that actually get seen and clicked.

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Ready to Try Flodesk?

If you’re ready to design beautiful emails and streamline your workflows, you can try Flodesk using my link for 25% off your first year.

And if you want to make email design even easier, you can grab my Flodesk welcome and launch sequence templates to get started right away. Whether it’s a newsletter, a course launch, or just growing your list, Flodesk gives you everything you need — beautifully and simply.