The Made In Mind Social Branding

As Jasmine and I begin to plan our second networking event, I’m taking some time to reflect on how this whole thing got started. Neither of us had any experience in event planning but we were determined and passionate and decided to figure it out! After a lot of research and hard work, we were able to get a successful launch party down in the books!

It’s so inspiring to be able to meet up with other bloggers and right-brainers that I’ve decided to write an e-course on how to start your own local event similar to The Made In Mind Social! Today I’m talking about our branding and the e-book will cover everything else like the who, what, when, where and how!

As a designer, I know how important a brand is to launching a successful business, or in our case, event. We need to look professional and showcase what we are all about.

After we decided on a name (this was the hardest part) it was time to start designing the logo. We knew we wanted it to have a hand drawn look and fun, bold colors so we collected inspiration and I got to work! After a few weeks the logo was complete and we started applying it to promotional materials! We got our website up and running and designed business cards, member discount cards, magnets, stickers, canvas bags and sponsorship brochures.

We didn’t have much of a budget to work with, so we decided to collaborate with sponsors in order to make our first event a success. I designed some brochures with our information and what we could offer our sponsors in return. It was very important to be taken seriously for our first event. Although I try to work with local printers whenever possible, there are times that an online vendor is more cost-effective.

It was so fun to give out our magnets and have our logo applied to everything at the launch party!

Image 6 & 8 by Brei Olivier others by me.