Brand Spotlight: Trader Joe’s

What is it about Trader Joe’s that keeps you going back despite the crowded aisles and long check-out lines? For some, it is the amazing prices and the quality ingredients. Personally, I frequent the store to peruse the shelves filled with their beautiful private-label packaging.

Like most grocery stores, Trader Joe’s has their own generic line. Unlike the majority, I actually love the packaging of the store brand! With their close attention to detail, Trader Joe’s continues to dispel the cheap and generic store-brand stigma and creates an irresistible shopping experience. A great example of how good design and a consistent brand identity can lead to success.

image credits: rootbeer – pasta – chocolate tin – milk chocolate – tuna – sugar