10 Ways To Expand Your Small Business

Today I’m excited to join the Jump Blog Tour, hosted by Stephanie Hall and Ashley Wilhite, the co-creators of Jump: Into your business, your life, your dream, a must-have digital guide for new coaches and creatives. They believe in the transformational power of taking the jump and creating a business you love. This all-inclusive eBook will teach you how to start a business, find your niche, brand like a pro, and make the jump with confidence.

10 Ways To Expand Your Small Business

For those of you who don’t know how I made the jump, I’ll give you a little background. I got a job right out of college at a great advertising agency and gained a lot of experience in my four years there. However, a time came when I was no longer growing or enjoying the type of work I was doing so I decided it was time to move on. Rather than looking for a position at another agency, I decided to go freelance and pursue the type of work I was interested in. I started getting connections by doing pro bono work while I still had my agency job and it transitioned into full-time freelancing in 2010. 

Over the years, I have been slowly branching out and really trying to perfect my dream business. First of all, I don’t want to have all of my eggs in one basket. If I happen to have a slow month with custom design clients, I want something else ready to supplement my income. I’m also not just going to sit around and wait for people to come to me with work. Each year I continue to branch out and expand my business. Here are ten things that can help you to expand your small business:

1. Grow your offerings, products and services

Think of new and different ways can you serve your customers. Maybe you can add entry and advanced levels to your current options. Think of logical extensions of what you currently offer. You want to keep your clients coming back for more, so what else can you offer them?

2. Take a class

I am continuously learning about design and striving to be better. Taking local classes also doubles as networking but if you don’t have access to any, there are some amazing resources online! My favorites are Skillshare and Lynda.

3. Create a passive income stream

It’s really great to have some income, with little effort required to maintain it. You could sell products on Etsy, use affiliate marketing, sell digital files, downloads or ebooks.

4. Start a blog or new blog post series

Blogging not only helps with SEO but is also an amazing way to get your business out there and position yourself as an expert in your field. Guest blogging is also a great way to get your name out to an expanded market. Not convinced? Read Why You Should Have a Blog For Your Business.

5. Network and collaborate

While online networking is great, you should also really get yourself out there and network in person! Attend a conference or find a local meet-up. Networking is also a good way to find people to collaborate with. If your city doesn’t have a local meet-up, see how to start your own here!

6. Do Pro Bono Work 

As I mentioned, I started my business by doing pro bono work. This made me realize that I love helping my community, small businesses, creatives and entrepreneurs. So I continue to work with clients that I stand behind and that have a positive impact on the community. Not only has this given me a great deal of personal satisfaction, but also so many new connections!

7. Step out of your comfort zone

If your client work doesn’t allow you to do this, start a personal project to spark your creativity. I use my blog freebies to explore design techniques and new ideas. Take on a project that may be out of your comfort zone if it’s something you’ve been wanting to learn about. Remember that you don’t have to add everything to your portfolio just because you did it.

8. Ask for help

You can’t do it all, hire people to do certain things for you and learn to say no to the things you are not interested in. This gives you the time and energy to do the things you love!

9. Teach

This could be as simple as writing a blog post or a more extensive option like writing an e-book, teaching a Skillshare class or even speaking at a conference.

10. Expand client base

Your small business may have great brand awareness in your community, but what’s involved in expanding that awareness to a much larger market? Getting new customers is essential to growing your business. One of the easiest ways to do this is to ask your current customers for referrals. Testimonials from clients are important because without them, potential clients don’t always know your credibility or what you’re like to work with. It’s someone’s outside perspective that gives them the confidence to buy from you instead of moving on to the next website. Here are a few ways to get really great testimonials

Jump Blog Tour

Tell me in the comments below how you are thinking about branching out your business.

P.S. I got to check out a draft of the ebook and it has some amazing stuff in it y’all! Learn all about Jump: Into your business, your life, your dream and pre-order today!


 Like what you see? Subscribe now and you won't miss a thing!

RSS FEED / EMAIL / BLOGLOVIN'


 Interested in a custom design or consultation? Check out my services!

Comments

  1. Interesting post. The tips given here can be very effective for small businesses. Some offline marketing techniques such as publishing customized magazines, publishing brochures that contain the information about your business can be also a good option to reach to the maximum customers.

  2. The post is very informative. The various ways mentioned in post can be really helpful for entrepreneurs. Online marketing techniques can also be applied to reach to the maximum customers. It can include developing a blog, designing a nice website for your business, interacting with customers through a blog or social networking sites etc.

  3. Great Tips, the start is always the hardest for any kind of business.

  4. I recently created an e-course, and have plans for another! It’s a great way to answer questions that I’m asked all the time, and I really enjoyed creating it! My next e-course will be one to share with my clients to help them manage their websites on their own. I think they’ll love it!

Leave a Reply

Your email address will not be published. Required fields are marked *



You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>