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Ciera Design Studio

Brand identity and design solutions for creative businesses and passionate entrepreneurs

Font obsessed? Must Have Resource

April 19, 2018 by Ciera Holzenthal

This post contains affiliate links which means I may receive a small commission, at no cost to you, if you make a purchase through a link. I personally use this site for decorative and special fonts.

If you’re font obsessed like me, you’re going to want to check out this resource…

Have y’all ever heard of the site FontBundles?

If not, here’s the rundown of what they offer…

  • tons of FREE fonts with new releases each week
  • font bundles, which are super discounted groupings of popular fonts available only for a limited time
  • design element bundles, which are super discounted groupings of design elements available only for a limited time

Their current font bundle is one of my favorite themes, which is a group of their best selling fonts: The Best Sellers Font Bundle Volume V.

If you love fonts and love saving money at the same time – it’s the place to be. FontBundles was born out of the notion that premium fonts can cost a fortune on their own and sometimes for small biz owners, designers and crafters on a budget they are not always accessible.

Each time a new font bundle is born you will find them on this page. There are so many other good deals too, just click around, it’s almost too good to be true.

P.S. Did I mention that The Best Sellers Font Bundle Volume V (a $509 value) is only $32 for 40 of the best-selling fonts from designers all around the world?

Design Portfolio: Birth Photographer and Doula Logo and Brand Identity

April 10, 2018 by Ciera Holzenthal

Angelle contacted me looking to rebrand her doula and birth photography business with a design that communicated a clean, modern, minimal, artistic, luxury and natural minded brand.

She didn’t like how dark and heavy her current logo was but also knew that she wanted to avoid some common themes she saw with her competitors like a circular shape, script, and the light teal/robins egg color. Angelle didn’t feel like her current branding was conveyed the quality of her work or attracting the right clients so she chose to invest in a brand update.

It was so amazing to work with her through the re-brand process and I’d love to be able to do the same for you. Angelle has already ordered gorgeous new business cards with gold foil and is working on her albums, jump drives and website next. It’s so fun to see her excited about her branding again and how it is giving her business new life (pun intended)!

If you’ve been thinking about a rebrand, I’d love to walk you through the process, just send me an email! Still not sure if you are ready? A strategy session is a great place to start. Sometimes you just need to talk it out!

 


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ABOUT NOLA BIRTH Photography and doula services to expectant mothers. Angelle of NOLA Birth documents the process of labor and delivery and her clients’ meeting their new babies. She also provides in-home newborn photography. As a doula, Angelle also provides physical, emotional, and informational support for moms in labor.

DESIGN We created a design that felt clean, modern, minimal and luxurious, while also showing the professionalism, knowledge, and quality of work that owner Angelle Missios puts into her work. The brand image targets expectant moms age 28-40 with a disposable income. Angelle brings a superior level of commitment to each of her clients. In the unpredictable world of birth, her clients know that they can count on her to be there for them when they need her. The new NOLA Birth brand now embodies all of these factors.

 

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Projects

service package: brand development
→  Logo Design & Branding
→ Stationery & Marketing Materials

VIEW MY SERVICES

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The Delightful Font Bundle

February 2, 2018 by Ciera Holzenthal

I really want to get back in the habit of sharing some of my favorite fonts and font bundles around here, what do you say? I have a great one for you today – The Delightful Font Bundle Volume II has 25 fonts from 20 different font families, and at $19 for the bundle, that’s just $0.80 per font! Hurry though, this bundle is only available for a limited time. Once the timer hits zero, these fonts will return to full price.

Fonts can get so expensive and it can be so time-consuming to search through hundreds of fonts. This bundle is the best of all worlds and is so affordable. It includes elegant scripts, bold handwritten styles, display fonts with bonus ornaments with swirls and decorations, unique decorative serif styles, fun sans serif handwritten styles, simple hand-drawn fonts and even some font duos that come with multiple styles for one font, helpful for making your designs super consistent.

Below are a few of my favorites from The Delightful Font Bundle including Milk and Honey, Tokyo Aurora, Jasmine, and Havania.

Click to Go to The Delightful Font Bundle

hand drawn, script, bold, floral font typefaces

Check Out All 20 fonts in the Delightful Font Bundle

 

P.S. There’s also a pay what you want bundle going on right now! That’s right, you choose the price for 13 fonts starting from JUST $1

Affiliate links used.

 

 

Design Portfolio: Show Me Your NOLA

January 15, 2018 by Ciera Holzenthal

I’ve been sharing my work on this blog since I started it back in 2009, but this time, I’m sharing a special video of my process! I decided it’d be fun to do a screen recording as I worked on the designs to give you a glimpse into the parts of the design process that most people don’t share.

a clean, simple and chic logo that also expresses the fun, whimsy and magic of New Orleans


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FROM THE CLIENT showmeyournola is a lifestyle blog that shares the unique food, shopping, culture, architecture & entertainment that New Orleans has to offer. It encourages locals and tourists alike to get off the beaten path and “do NOLA like a local.”

DESIGN We created a clean, simple and chic logo that also expresses the fun, whimsy and magic of New Orleans. The brand identity is friendly and joyful while also showing the expertise, reliability and authenticity of founder Danielle Granger Nava. The brand image targets Millennial women, professionals, entrepreneurs and lovers of food & travel.

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Projects

service package: brand development
→  Logo Design & Branding
→ Apparel

VIEW MY SERVICES

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The brand identity provides showmeyournola a clean, simple and chic logo that also expresses the fun, whimsy and magic of New Orleans. The logo is friendly and joyful while also showing the expertise, reliability and authenticity of founder Danielle Granger Nava.

a clean, simple and chic logo that also expresses the fun, whimsy and magic of New Orleans

We created a clean, simple and chic logo that also expresses the fun, whimsy and magic of New Orleans. The brand identity is friendly and joyful while also showing the expertise, reliability and authenticity of founder Danielle Granger Nava. The brand image targets Millennial women, professionals, entrepreneurs and lovers of food & travel. Ciera Design Studio has been helping creative businesses stand out and exceed their biggest goals through strategic design & branding since 2010.

How to Create a Physical Portfolio of Your Work

November 5, 2017 by Ciera Holzenthal

This post about how to create a portfolio book is sponsored by Blurb. All opinions are my own. Thank you for supporting this blog by allowing me to post occasional sponsored content. All sponsored posts feature products or services that I truly feel would be of interest to you.

How to make a graphic design portfolio

I was updating my online portfolio last month and realized it’s been forever since I had updated my physical portfolio. When I was looking for jobs out of college I always had a tangible portfolio and really felt like I wanted to create something like that again.

My original portfolio was more like a scrapbook of actual printed pieces, like postcards, brochures, and stationery sets, but this time I decided to go in a different direction. I decided to use digital files, like photos and mockups to design a professionally printed and bound book.

A tactile portfolio is still very relevant if you work with local clients, are attending meetings where you pitch your services or you can also print multiple versions to mail out to potential clients. That extra touch can really make a difference.

I’ve used Blurb in the past, so was familiar with how easy they make it to create books and magazines in print and digital formats and I really wanted to try out their brand new Layflat paper type! The Layflat option is really great for portfolios since you can go edge to edge across an entire two-page spread without losing any part of the image to the center fold.

The first step was to prepare all of my images for the book. This meant gathering mockups and photos of my work that I wanted to include and making some new mockups for branding projects that I didn’t have imagery for yet.

Next, I downloaded the free Blurb Bookwright tool which made creating the book SO simple. Once I had my images ready, I just imported them into BookWright, selected the size, format and paper type (you want to be sure to select the Layflat paper) and then it was as simple as dragging and dropping my images into place on the pages. Blurb also has other tools for you design experts out there, like their Adobe In-Design plug-in for even more control over your book.

When I got the book in the mail I was really impressed with the quality and it was so rewarding to see my work all together in this professionally printed and bound format.

Have you ever thought about creating a book of your work? What kind of book would you create?

Want to create a book but need some inspiration? Check out the unique book projects by Blurb’s community of photographers, designers, and creative makers here.

 

15 Questions to Answer Before Designing Your Logo

April 18, 2017 by Ciera Holzenthal

Part of my job as a designer is to help clients achieve clarity about their brand identity. This means asking lots of questions before any designing actually begins. Before jumping right into a logo design, you need to have a clear vision for your brand.

The thought of having a new logo design and brand identity can be so exciting that many people want to skip right past the discovery phase. However, the knowledge gained in this phase determines everything that follows.

You may have an excellent concept in mind, but until you have a deeper understanding of why your business exists, who you are trying to reach, and what those people are like, it will be difficult for your designer to create a brand identity that accurately represents that.

Questions You Must Answer Before Starting Your Logo Design - If you want to start answering these questions for your own company, simply download the free worksheet + get 5 bonus questions.

 

Every logo design should begin with a discovery phase. This phase lays the foundation for the development of a meaningful design that targets your ideal audience.

Get the free worksheet.

If you want to start answering these questions for your own company and get access to 5 bonus questions, simply enter you name and email and I'll send you over a pdf worksheet.

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Having a clear mission for your new look will help your designer do their best work. The following questions are direct from the survey I send out to every client before we start work together. Asking these questions about your brand image are important in creating a logo design that lasts.

Questions You Must Answer Before Starting Your Logo Design

Business Related Questions

1. What is the nature of your business? How would you describe your services and/or products? What problem is your business solving or what need are you fulfilling for customers?

2. What motivated you to start this business/organization? Knowing the passions behind your business can give a new perspective to your goals, objectives, and preferences for the direction of your logo design.

3. What are the long-term goals of your company? The more you know about where you want to go in the future, the more successful your visual identity will be. Your brand identity should be timeless, not trendy.

4. What is your target market (age, sex, occupation, etc.)? Who is your ideal customer? This is after all who you want to be drawn to your business. If you try to have your logo designed before you truly know who you want to reach, you might run into the trouble of going through a redesign sooner than planned.

5. Who are your major competitors?  What makes your company different from your competitors? Your unique selling proposition is what actually makes your service or product different – what you want to be known for.

6. What impression do you believe that people currently have of your company? Your brand is your perceived image as a whole. You need to get inside the mind of your target audience to see how they currently think of your company versus how you want to be perceived.

7. Is there a unique story behind your business or business name? Having the history of your business or name can help put a unique spin on your identity and message.

Design Related Questions

8. Does your company have any existing elements, colors, fonts that you want to be carried over to the new brand? This one is pretty straight forward. You may also want to rely on your designer’s expertise for this question.

9. What do you want your new logo to accomplish? What are the key points about your business that your logo should convey?

10. Do you have any specific imagery or colors in mind for your logo? If you have a specific image in mind, now is the time to tell your designer. Keep in mind that your exact idea may not always work out, but your designer should know if you’d like to start in a specific direction.

11. Do you have any imagery or colors that you do NOT wish to use? Just remember this is not about personal preferences, it’s about what will resonate with your target audience.

12. What adjectives should best describe your logo? Describing your optimal logo with adjectives can give a better understanding of the ideal style you are looking for.

13. What are the brand attributes or core values of your company that your logo should convey? Think about how you want customers to feel each time they interact with your business.

14. What logos/brands appeal to you and why? Are there any logos you dislike? This is subjective but helps determine the style you think will best attract your customer.

15. Where will your logo be used? Will your logo be used strictly online or will it also be used for signage and print ads? Knowing this upfront can help you create the best logo for how it will be showcased.

Bonus Content!

If you want to start answering these questions for yourself and get access to 5 bonus questions, simply download the free worksheet!

Get the free worksheet.

If you want to start answering these questions for your own company and get access to 5 bonus questions, simply enter you name and email and I'll send you over a pdf worksheet.

Success! Now check your email to confirm your subscription.

There was an error submitting your subscription. Please try again.

Powered by ConvertKit

Don’t see the form? Click here.

Design Portfolio: VenturePop Creative Entrepreneur Conference

March 20, 2017 by Ciera Holzenthal

If you follow me on social media, I’m pretty sure you’ve heard me mention VenturePop by now, but if you’re new around these parts, let me introduce you! VenturePOP is a two-day conference that I co-founded with Kristy Oustalet in 2015. It’s an experience that will gather over 150 creatives with the ambition to think bigger about their businesses. ⠀

Long story that I won’t get too far into, but, we originally had a different name when we launched through Kickstarter in 2015. We actually had to rebrand just a few months into our business. It was a very stressful and disheartening time but lesson learned – make sure your name is available legally before putting time, money and effort into your branding. It was actually a blessing in disguise since the name VenturePop and it’s branding fits our mission much better than our original name did.

As the VenturePop lead designer, creative director and brand manager I’m in charge of making sure that our visuals are consistent across all platforms.

I’m so pleased to finally/officially share the brand identity that I designed for VenturePop.  It evolves a little bit each year, so I think that’s why I am just getting around to putting this work on the blog.
⠀

Conference Promotion
Brand Identity Design Creative Entrepreneur Conference


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FROM THE CLIENT  VenturePOP is a two-day conference designed to gather creatives with the guts and grit to grow their businesses. Our branding should target solopreneurs, freelancers, online educators, coaches, makers, small agencies and lifestyle brands who get stuck on the daily grind when big picture planning should take the driver’s seat. All of our planning is based on 3 core principles: Inspiration, Community, and Education. We think these three values are truly needed to keep your business on track.
⠀

DESIGN We created a bright and energetic brand identity to attract VenturePop’s target audience of ambitious creative entrepreneurs. We continue to create marketing materials for the conference on an ongoing basis including landing pages for webinars, conference announcements, blog posts and venue design.

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Projects

→  Logo Design & Branding
→  Social Media
→  Marketing Collaterals
→  Stage Design
→  Signage
→  Styled Photographs

VIEW MY SERVICES

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“It’s fantastic. Immediately wanted to know who did the conference design work. Incredibly well done. Bravo!”
– Jane Tyner, VenturePop Atendee

“All the design for this conference is top notch. Seriously, all the branding is impeccable.”
– Julie O’hara, VenturePop Attendee

Stage Event DesignEvent Program and Swagevent conference lanyard name badgeevent swag logo mugsAttendees reading programStage Event Design conference foundersevent name tag buttonsVenue Exterior Vinyl on Window

Design Portfolio: PadMoore Hospitality Group

January 31, 2017 by Ciera Holzenthal

It’s been WAY too long since I shared some finished design work on the blog. I tend to add items to my portfolio and then forget to mention it over here. Creating a cohesive brand identity for new businesses is my absolute favorite type of work so I thought I’d share a favorite branding project from last year.

Sophisticated and Harmonious Hospitality Group Brand Identity


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FROM THE CLIENT Our love and passion is events. We want to create unique spaces around the world including spas, restaurants and event spaces, under the umbrella company, PadMoore Hospitality Group. We think outside of the box and are not afraid to shake it up.

DESIGN We created a sophisticated and harmonious brand identity to convey Padmoore’s hospitality and devotion. Once the branding wrapped, we designed stationery and built a simple landing page with Squarespace until they are ready for a full site.

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Project Services

→  Logo Design & Branding
→  Stationery
→  Landing Page

VIEW MY SERVICES

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“I loved working with Ciera! Her professionalism and promptness are unmatched. When I would see an email from Ciera, it was like opening up presents on Christmas morning. Seeing the beauty and creativity she pours into her work is a definite treat every time. She can take your mismatched thoughts and allow you to bring your business to the next level. I look forward to working again with her in the future!” – Jeneé Padmore

PadMoore Hospitality Group Logo Design and Brand Identity by Ciera Design Studio

Summer Font Bundle You Don’t Want To Miss

May 26, 2016 by Ciera Holzenthal

Popping in with another amazing font bundle for y’all! The Road to Summer Fonts Bundle is a vibrant, colorful and fun package of fonts to make your designs fun and ready for the summer season. Packed with 20 fonts, this bundle has been completely PUA encoded (meaning all glyphs are accessible in any program) making this workable for any kind of font user, casual, hobbyist or professional. It’s a staggering 93% off, saving you $280. Yep. This one-off bundle is only available for a limited time, so grab it at its reduced price of $20 before it’s gone forever. Below are a few of my favorites including Cittroen, Sweetea, Evolutions, Twister, Lustinmal and Lemonfish.

Click to Go to The Summer Fonts Bundle

Grab this amazing bundle of 20 fonts for 93% off!

Click to Go to The Summer Fonts Bundle

Amazing Spring Font Bundle

April 1, 2016 by Ciera Holzenthal

What an incredible bargain for only $20. This bundle will be available for a limited time only until April30th. Grab the Spring Fonts Bundle today and save a huge $280.

Click to Go to The Spring Fonts Bundle

It’s been a while since I’ve shared some favorite fonts around here, but when I saw this bundle I had to share immediately! This gorgeous bundle of 20 fonts comes packed with beautiful typefaces worthy of any design work. 20 fonts for $20, can’t get much better than that! All the fonts in this bundle are fully PUA encoded meaning all the extra glyphs are available via Character Map and Fontbook (free programs on your PC/Mac). Below are a few of my favorites from the bundle. What an incredible bargain for only $20. This bundle will be available for a limited time only until April30th. Grab the Spring Fonts Bundle today and save a huge $280.

 This gorgeous bundle of 20 fonts comes packed with beautiful typefaces worthy of any design work.

Click to Go to The Spring Fonts Bundle

The Best Graphic Design Books

November 30, 2015 by Ciera Holzenthal

There are so many great blogs out there full of amazing design resources, tutorials for hand-lettering and freelance business advice, but sometimes don’t you just want an old-fashioned book? I still love flipping through and bookmarking pages for inspiration. I’ve included some of my favorite graphic design related books here, all of these graphic design books would also make amazing gifts for the creative types in your life!

A selection of the best graphic design books including hand-lettering, fonts and inspiration. These make great gifts for your creative friends this holiday season - click through to read more about them!

The Best Graphic Design Books:

  1. Type Rules: The Designer’s Guide to Professional Typography
  2. Steal Like an Artist: 10 Things Nobody Told You About Being Creative
  3. The Anatomy of Type: A Graphic Guide to 100 Typefaces
  4. Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business
  5. Creative Lettering and Beyond: Inspiring Tips, Techniques, and Ideas for Hand Lettering
  6. How to be a Graphic Designer, without Losing Your Soul: Straight-talking Advice on How to Establish Your Design Career
  7. Freelance Design in Practice: Explaining exactly what it takes to create a full-time freelance business
  8. Creative, Inc.: The Ultimate Guide to Running a Successful Freelance Business
  9. Little Black Font Book: the go-to resource for designers and typographers looking for the perfect font
  10. In Progress: See Inside Jessica Hische’s Sketchbook and Process
  11. Logo Design Love: A Guide to Creating Iconic Brand Identities
  12. Thinking with Type: A Critical Guide for Designers, Writers, Editors & Students

*Affiliate links used.

Featured On 100 Layer Cake: Dip-Dyed Aqua and Gold Wedding

November 3, 2015 by Ciera Holzenthal

Earlier this year I was asked to participate in a styled shoot at The New Orleans Pharmacy Museum and I was SO excited. It’s a gorgeous and intimate venue right in the middle of the New Orleans French Quarter. Passing by you might not even notice it’s there, but once inside, you find a beautiful courtyard of greenery and old brick. Local event planner, Roses and Lace had the vision of a dip-dyed aqua and gold wedding and pulled together a team of some of the best in the New Orleans wedding industry. It was a true honor to get to work with them. The experience alone was a rewarding one but now I’m even more thrilled that our work was published on 100 Layer Cake! Here are a few highlights and I’ll be sharing more photos of the invitation suite later this month!

Dip-Dyed-Aqua-Gold-Wedding-Table-Setting-BouquetWedding-Specialty-Cocktail-Bar-CartDip-Dyed-Aqua-Gold-Wedding-Cake-InviteDip-Dyed-Aqua-Gold-Wedding-Candles-Table-SettingDip-Dyed-Aqua-Gold-Wedding-Ceremony-Cocktail-BarDip-Dyed-Aqua-Gold-Wedding-Archway-Floral-DetailDip-Dyed-Aqua-Gold-Wedding-FlowersDip-Dyed-Aqua-Gold-Wedding-Handlettered-PlateDip-Dyed-Aqua-Gold-Wedding-SignsDip-Dyed-Aqua-Gold-Wedding-Invitation-SuiteWhite-Wedding-FlowersDip-Dyed-Aqua-Gold-Wedding-Table-ChandelierAqua-Gold-Wedding-Custom-Welcome-Basket

Concept and Styling: Roses and Lace / Photographer: Tasha Rae Photography / Location: New Orleans Pharmacy Museum / Flowers: Poppy & Mint Florals / Graphic Design & Paper Goods: Ciera Design / Hair & Makeup: McKenzie Hawkins / Calligraphy & Dessert Banner: SmallChalk / Cakes: Sweet Elizabeth Cakes / Vintage Furniture & Other Décor: Pret a Fete Event Rentals / Favors & Drinks: Locally Preserved / Dress: Blush Bridal and Formal Salon

Portfolio: Kelsey Berry Event Company Logo and Branding

September 3, 2015 by Ciera Holzenthal

Kelsey came to me looking for a chic, sophisticated and bold look to represent her high-end event company on Martha’s Vineyard. She wanted her brand identity to showcase what makes her company special, which is her deep dedication to each of her clients and a commitment to execute each event as if it was her own. Kelsey has strong community ties and a drive to make each event completely unique with very meaningful and personal touches.

Black Gold White Wedding Event Company Moodboard

After I collected inspiration on Pinterest, we moved on to finalizing the color palette and designing the main logo along with a few variations for different applications. As you can see from the moodboard we decided to go with a neutral color palette so that it leaves room for growth when the company starts to expand.

Kelsey Berry Event Company Brand Identity Logo Design

I’m so thrilled with how this came out. I also created some gorgeous gold foil and letterpressed business cards, along with signage and some other promotional items which I’ll be sharing soon!

If you need a new logo, brand identity or a refresh for your business I only have ONE space left for this year and then I’ll begin booking for 2016.

moodboard resources: invites | ring | shoes | hair | garter | brush lettering 

 

Featured on Hostess with the Mostess – Whimsical Gold Safari First Birthday

August 6, 2015 by Ciera Holzenthal

Jenny came to me after seeing my safari themed baby shower invitation on Etsy. Shed loved the look but needed it customized for her son’s first birthday party. She also needed some matching items, like signage and labels for party favors. Jenny had so many great ideas for the party, and well deserved, it was just featured on Hostess with the Mostess! I’m so happy to have played a small part in making Jenny’s dream party for her son a reality. Here are a few details of items I worked on and you can see the full feature over on Hostess with the Mostess today!

Gold Safari Birthday Dessert Table and Sign Gold Safari First Birthday Party Invitations One Calligraphy  Gold Safari First Birthday Cake Calligraphy Floral Table Number Gold Safari Birthday Party Dessert Table and Jumbo Balloons Golded Safari Tiered Naked Layer Cake

Photos by: Dowoo Lee

8 Steps To Set Up Your Files For Print

July 6, 2015 by Ciera Holzenthal

How To Set Up Your Files For Print Using Adobe InDesign and Illustrator

If you have worked with printing projects, you most likely have felt overwhelmed by the entire process. What paper to choose, color modes, setting up your files, the list goes on. Today I wanted to share a few simple steps to double-check once you are ready to send your file for print! I hope these steps to set up your files for print are helpful for your process, and ease that overwhelm!

Colors

Pantone Spot Colors
If you are printing with a limited amount of colors (1-3 colors) or have specific brand colors that need to match exactly, then printing with Pantone colors is most likely the best option. Here is how to locate your pantone colors:

InDesign: Select a new swatch, then under “color mode” select which Pantone library your swatch is in (typically either Pantone Solid Coated or Uncoated, depending which type of paper you are printing on).

Illustrator: Under the “swatches library menu” on the color panel, select “color books” then select the Pantone color book your project uses.

CMYK
If you do not have a need for specific Pantone colors, than your file should always be set up using CMYK colors, instead of RGB. If you print something in RGB, your images will most likely not match your intended color. They often turn out dull or darker. This is how you can check to make sure your file is set up in the CMYK color profile:

InDesign: Select the swatches that you want to convert to CMYK (spot or RGB), select “Swatch Options” from the drop down menu on the top right. Change the color mode setting to CMYK, and click ok.

Illustrator: Go to “File” > “Document Color Mode” and check CMYK.

Remove Unused Colors
This step is not necessary, but it does help clean up your file and make your printer happy! When I am ready to send a file to print, I always clean up my colors by removing the unused colors. This helps to make sure you aren’t using two similar colors, when you could combine it to one color.

InDesign and Illustrator: In the swatches panel, click the drop down menu and check “Select All Unused” and then delete the unused swatches.

Photos

All photos in your file should be converted to CMYK prior to handing off to the printer. To do this, you simply open the photo in Photoshop and select “Image” > “Mode” > “Convert to CMYK”. If you have several images in your file, you can create an action in Photoshop to convert to CMYK, and then batch process those images. Make sure you don’t save over your original RGB photos, and instead create a new file with the added “-CMYK” in the file name. This prevents you from overriding the original file. Once all of your images are converted to the proper color mode, you just need to make sure they are linked up in InDesign or Illustrator through the “Links” panel (Window > Links).

Set up Bleeds

If your project has an image or color that goes to the edge of the file, you will need to set up bleeds. Bleeds allow for additional space beyond the trim mark, to make sure that when the piece is printed it has a bit of tolerance for the edge of the paper. To set up the bleeds simply click “File” > “Document Setup” and adjust the bleeds there. Typically 1/8” will suffice. Once you have the bleeds setup, make sure all of your artwork that goes to the edge extends to the bleed lines.

[Tweet “Learn how to make your printer happy with these simple steps to prepare your files! #graphicdesign”]

Packaging Files

Once you have your file ready to send to the printer, you are ready to package. A packaged file includes the InDesign or Illustrator file, the IDML (for InDesign: compatible with older versions), linked files, fonts and the output text file.

To package your file simply click “File” > “Package”. Double check the “Colors and Inks” as well as the “Links and Images” to make sure you have the correct profiles and didn’t miss any RGB images or wrong color settings.

PDF

If you are sending your project to a printer, they typically prefer the packaged InDesign or Illustrator file, however it is nice to include a PDF for reference. If you are printing from a vendor online, they will have specific instructions on how to export your PDF for their printers. For a reference PDF for the printer, I typically export as a Press Quality PDF, and include trim marks and bleeds.

Notes to Printer

Once you have your packaged file, and are ready to send to print, you can create a zip folder of all of the files in the folder. Depending on the project, you might want to include a diagram showing how the printed piece should look. This is great to have if your project has complicated folds, die cuts, etc. You can also include any notes specific to your project in the email with your final zip file.

I hope this tutorial was helpful for you, and eased the pain of setting up your files for print!

About the author: Jamie is the designer and blogger behind Spruce Rd., an independently run boutique design studio specializing in crafting brand identities and websites for creative entrepreneurs. When not collaborating with awesome people, she can be found whipping up a new dish in the kitchen, or exploring local coffee shops. She loves all things chocolate, Wes Anderson and Rifle Paper Co. 

How to Create Color Palettes in Adobe Illustrator

May 13, 2015 by Ciera Holzenthal

Here are three essential tips for working with color palettes in Adobe Illustrator.

When working in Adobe Illustrator, I find that shortcuts help streamline my process and make for a more efficient use of my time. I love discovering useful productivity tips, so I thought I would share one that has helped me stay both consistent in my brand and save production time. Here are three essential tips for working with color palettes in Adobe Illustrator.

Create a Color Palette

There are several resources online to help create unique color palettes, including Design Seeds, Kuler/Adobe Color CC and Pinterest. By far, my favorite tool to use is searching through color inspiration boards on Pinterest! They provide a great starting point for developing your color palette.

To create a color palette in Adobe Illustrator, you will first need to create a color swatch for each specific color. Select the color you want to add to your palette, and then select the “new swatch” tool in the swatches panel. After you have added each of the color swatches, you can select all of them at once (by clicking shift or command + clicking the swatch) and then select the “new color group” button on the swatches panel. Now you have your color palette in its own group!

Save the Color Palette for Future Use

Once you have your color palette established, you might want to save this palette and reference it for future Illustrator projects. This is especially handy if you have a blog or a brand that uses the same specific colors throughout multiple projects. I even have a color group of semi-neutral colors that are great for muted background tints. The possibilities are endless!

To save your new color palette, first edit the swatches in the swatches panel so that it only contains your color palette you want to save. Select “save swatch library” from the swatches panel menu, and you are good to go! You can edit this swatch library anytime you want by choosing File > Open, and locate the swatch file in your library (by default this is located here: Illustrator/Presets/Swatches folder). Edit the swatches, then click save.

To reference your swatches in a new file, you click “swatch libraries menu” from the swatches panel, and then select “user defined.” There, you will find the swatch palette you created in any future Illustrator file.

[Tweet “Improve your #AdobeIllustrator efficiency! @SpruceRd is teaching us how to organize color palettes!”]

Convert Color Swatches to Pantone

When working with logo files, or large print runs, you might need to convert your color swatches in Illustrator to Pantone swatches. To do this, simply select the objects you would like to switch to Pantone. Then select “edit” > “edit colors” > “recolor artwork”. Select the swatches icon to limit the colors to a specific Pantone color group, and select the specific Pantone color book to limit your illustration to spot colors. Click “ok” to close the dialogue box and convert the CMYK colors to Pantone colors.

Speaking of shortcuts, Ciera and I are both sharing our favorite keyboard shortcuts over on Brigette Indelicato’s blog!

About the author: Jamie is the designer and blogger behind Spruce Rd., an independently run boutique design studio specializing in crafting brand identities and websites for creative entrepreneurs. When not collaborating with awesome people, she can be found whipping up a new dish in the kitchen, or exploring local coffee shops. She loves all things chocolate, Wes Anderson and Rifle Paper Co. 

How To Create Color Palettes

Amsi Pro Poster Style Font

May 8, 2015 by Ciera Holzenthal

The impulse to draw Amsi Pro, according to designer Stawix Ruecha, was an encounter with the simple, expressive display faces of the early 20th century — in the German style known as Plakatstil, or Poster Style. The Amsi familiy is an ambitious interpretation of the historical Block Berthold Condensed, extrapolating a dark, condensed display style into a huge family. With three widths and eight weights, from Thin to Heavy, and Italics (actually: oblique romans) for all, it totals 48 styles. The Narrow and Condensed styles are good choices for compact headlines; the middle weights of both the normal and Narrow versions will work well in longer text settings.

Amsi Pro Font Sample by Stawix Ruecha

DIY Wine of the Month & Free Printable

May 7, 2015 by Ciera Holzenthal

This thoughtful wine of the month printable is a great Mother’s Day gift that gives all year!

Champage and Cards for Mother'sDay

Click here to download the card and tags!

Wine of the Month Free Mother's Day Printable

For Mother’s Day a few years ago my sister and I gave my mom a wine of the month gift. But instead of buying it from an online store, we decided to do it ourselves. I designed the card and tags that go on 12 bottles of wine, one for each month. I thought the design was due for an update so I’m here today with this special free download for you!

Wine of the Month Free Mother's Day Printable Card and Tags

If you live close to your mom, it’s fun to hand deliver the bottle and maybe she’ll even share it with you! It also makes for a great last-minute gift since you can just print at home and grab the first bottle at a store that is convenient to you.

Click here to download the card and tags!

So pretty! DIY Wine of the Month (click through for free printable)

Directions

Download and print the pdfs below (available in both the pink shown here and orange incase your mom isn’t into pink). Trim the cards out and then each month you just pick out a wine for her to enjoy and attach the pretty tag for that month. A gift that gives all year!

Click here to download the card and tags!

I’d love to hear your Mother’s Day plans and see pictures if you use these!

DIY Wine of the Month Card

Free Mother's Day Printable

 

P.S. Need more gift ideas? Check out My Favorite Gift Ideas for the Wine Lover

This design is © Ciera Holzenthal. All rights reserved. It may not be copied, resold, made available for download, given away or redistributed elsewhere without my written permission. Please link directly to this page if you would like to share these downloads with others. 

Mocking Up Your Design Work

May 4, 2015 by Ciera Holzenthal

As a designer, I’m a visual thinker, but that doesn’t mean that my clients are. Sometimes they need help actually visualizing the end result. This is where mocking up my work comes in handy. When sending a design to a client, presentation is always crucial. Mockups are also great for showcasing final work in your portfolio like I have done here, here and here. This is great when you can’t get around to photographing your work.

Stationery Mockup

The process of mocking up your design work doesn’t have to be difficult or too time consuming. You could always build your mockup files from scratch, but there is not always time for that, so I like to use pre made templates. My favorite spot to find mockup images is Creative Market. To find mockups like these search words like tablet, screen, corporate templates and mockup. Once you find a mockup you like, just download and paste your own designs in! Some files even take advantage of Photoshop smart objects which makes it even more easy to create your own mockups. So just keep that in mind when reading through project descriptions.

iPhone iPad Mac Screen Mockups

Stationery Mockup

 

Hollyhock Messy Calligraphy Font by Angie Makes

April 10, 2015 by Ciera Holzenthal

Meet Hollyhock, a modern and messy calligraphy font with wild, tall letterforms that refuse to be tamed. Inspired by calligraphy the breaks the rules and hollyhocks that grow rebelliously where they please. This calligraphy inspired font is just begging to get used over and over this spring, don’t you think?!

This font includes two full sets of capital letters… a set that is tall, energetic, and wild as well as a set a bit more tame and subdued. Open type features in this font include contextual alternates, fractions, ordinals, discretionary ligatures, and swashes. Use contextual alternates to add subtle swashes to the beginnings and ends of your letters. Use your open type swashes panel to use the many and various doodles, swirls, and swashes to manually add flare and flavor to your text. Or, install the separate Hollyhock Ornaments font to access the swashes and doodles more easily.

Hollyhock Type Sample by Angie Makes

P.S. I love all fonts by Angie Makes – she also designs gorgeous stock graphic elements.

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