NOLA Birth Logo and Brand Identity

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ABOUT NOLA BIRTH Photography and doula services to expectant mothers. Angelle of NOLA Birth documents the process of labor and delivery and her clients’ meeting their new babies. She also provides in-home newborn photography. As a doula, Angelle also provides physical, emotional, and informational support for moms in labor.

FROM THE CLIENT Angelle contacted me looking to rebrand her doula and birth photography business with a design that communicated a clean, modern, minimal, artistic, luxury and natural minded brand.

She didn’t like how dark and heavy her current logo was but also knew that she wanted to avoid some common themes she saw with her competitors like a circular shape, script, and a light teal/robins egg color. Angelle didn’t feel like her current branding was conveyed the quality of her work or attracting the right clients so she chose to invest in a brand update.

DESIGN We created a design that felt clean, modern, minimal and luxurious, while also showing the professionalism, knowledge, and quality of work that owner Angelle Missios puts into her work. The brand image targets expectant moms age 28-40 with a disposable income. Angelle brings a superior level of commitment to each of her clients. In the unpredictable world of birth, her clients know that they can count on her to be there for them when they need her. The new NOLA Birth brand now embodies all of these factors.

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