MyWillows Brand Expansion

MyWillows is an accessories and apparel company that leverages the beauty of quartz crystals to create unique pieces of eyewear, jewelry and clothing for both women and men. 

From the client:

Our brand and our products–very much like the Willow tree itself–are representative of the power of healing and the resulting resilient strength earned by weathering life’s challenging moments. This brand is from the earth –  both Willow Tree and Gems.

Design:

The client had a logo she was happy with but was struggling with bringing her visual brand identity to life. That’s where a brand expansion comes in! Now Sasha has everything she need to create cohesive social media and marketing materials for her business.

Brand Words:

rooted, beautiful, earthy, loving, grounded, positive, uplifting, feel good

Project:

service package: brand expansion
→  Moodboard
→  Color Selection
→  Font Selection
→  Design Elements, Background Graphics, and Brand Patterns

*The logo was previosuly created by a different designer.