LEA Catering Brand Identity

LEA Catering is an established professional catering service for small and mid-sized events. They are known for great service, quality ingredients, and tailored menus.

The goal for the LEA Catering brand is to depict a warm and earthy aesthetic while portraying the quality and reliable traits of the company.

The updated branding will be a stepping stone in helping owner Laura Arrowood build relationships with new clients and expand her team.

brand words: knowledgeable, warm, organic, quality

Project:

service package: brand identity design + printed stationery

→ Primary Logo Design
→ Secondary Logo + Sub Marks
→ Defined Color Palette
→ Font Selection
→ Brand Pattern Design
→ Image + Text Treatment
→ Mockups of the branding elements in action
→ Brand Board PDF
→ Sticker and Stationery design and production
→ Brand Files