Anna Dearmon Kornick Logo and Brand Identity

From The Client

Before working with Ciera, I was lost when it came to DIY-ing my own graphics. I had a vague idea of what I wanted my branding to look like, but I just didn’t have the skills or vision to create something cohesive and professional looking on my own. After a few attempts at cobbling together ideas and trying to “make it work,” I needed help from a pro to create a polished, put-together visual brand that would appeal to my target audience. After meeting Ciera and then checking out her portfolio of work, I knew she’d be the best partner to guide me through the branding process. I was right – working with Ciera was a dream. She asked the right questions that reached the heart of how I hoped to present myself while staying true to the core values and mission of my leadership coaching and communications business.

I’ll never forget the way I felt reviewing the first round of logo drafts, and I certainly didn’t expect to have such an emotional response to seeing the flag logo she created for me. Yep, I was absolutely blown away. Continuing the process of fleshing out colors, patterns and sub-logos was a breeze with her direction and expertise. Now that I’ve begun incorporating my new branding into my website, social media and stationery, I feel so much more confident as a business owner and professional. I feel empowered to use the branding guidelines that Ciera created for me to design my own materials and graphics. I’ve even seen an increase in my blog’s readership and have been invited to two speaking engagements since the update.

Design

We created a logo that feels strong, polished, welcoming, friendly, inspiring and motivational while also showing the professionalism and knowledge of owner Anna Kornick. The brand image targets women in their 30’s who want to level up in their business.