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Ciera Design Studio

Brand identity and design solutions for creative businesses and passionate entrepreneurs

March in Review

March 29, 2013 by Ciera Holzenthal

I really can’t believe April is around the corner! April means Jazz Fest, so I am pretty excited about that! Anything y’all want to see here on the blog next month?

Popular Posts in March

 

Popular Posts in March

– DIY Geometric Felt Coasters
– Roam If You Want To – Desktop and iPhone Wallpaper Freebie
– Collecting Readers’ Email Addresses + Three Ideas for Opt In Offers
– Branding and Design for Race & Religious Event Venue
– The Font Feast Presents Peanut Butter Scotcheroos
– Trend Is My New Favorite Font
– Let’s Work Together
– How to Decide When to Go Freelance

Ciera Design Elsewhere in March

– Light Spring Cocktails for Easter Entertaining
– 10 Flower Arrangements That Look Like Book Covers
– The Friend Collective
– Clear and Simple Stamps Spread the Love Campaign
– DIY Geometric Felt Coasters featured on Makezine, Panyl, The Long Thread and Craft Gossip
– The Barn Blog

Thanks to everyone who shares my content, I really appreciate it!

  • I am currently accepting sponsors for April, so if you’ve got a blog, biz, or brand that you think would be a good fit head over to my advertising page for details! I’m accepting new sidebar sponsors, as well as sponsored editorial content. So if you have any ideas I’d love to partner up! I’m also offering 25% off any ad size for the first 5 people to purchase a spot in April! Just use code “SPRING2013” at checkout!
  • Don’t forget that I’m offering a discount on my branding packages until April 2!
  • Google Reader is shutting down so check out some other options for following blogs.

The Font Feast Presents Peanut Butter Scotcheroos

March 27, 2013 by Ciera Holzenthal

Peanut Butter Scotcheroos and Milk

Somehow, I managed to escape childhood without ever having a Peanut Butter Scotcheroo. And honestly, that’s practically a crime! I don’t even know where to start with these devilishly good little bars. They are pretty unassuming–they just look like glorified rice krispy treats–but they are so delicious, I had to give over half of the pan away because I seriously could not stop eating them! And then I was really sad that I didn’t have any, and instantly regretted my momentary generosity! I mean, who willingly parts with chewy, gooey bars of sugary, peanut buttery goodness slathered in chocolate?

The font I picked to go with the Peanut Butter Scotcheroos is simple and straightforward, almost child-like, but modern and cool at the same time: Mountain Retreat by Andrew Clark. I knew I wanted a tall, skinny, hand-written font to go with the Scotcheroos, and once someone clued me into the beauty that is Mountain Retreat, I’ve spotted it everywhere! I guess I’m a Mountain Retreat/Scotcheroo addict!

Peanut Butter Scotcheroos with Milk

Peanut Butter Scotcheroos Inspired by Mountain Retreat

6 cups Rice Krispies
1 cup corn syrup
1 cup sugar
1 cup peanut butter
1 cup semi-sweet chocolate chips
1 cup butterscotch chips

Pour Rice Krispies into a large bowl and set aside. In a medium saucepan, combine corn syrup and sugar. Cook over medium heat until sugar is dissolved and mixture had come to a boil. Remove from heat and stir in peanut butter. Pour mixture over Rice Krispies and stir gently with a large spoon until well combined. Spray a 9×13″ pan with nonstick cooking spray, and press Rice Krispies evenly into pan. Place the semi-sweet and butterscotch chips in a medium microwave-safe bowl. Microwave, stirring every 30 seconds, until chips are melted and mixture is smooth. Pour over the Rice Krispies and spread evenly with an offset spatula. Allow to cool completely before serving.

About the author: Melissa writes about her adventures in food, family, and farming at Lulu the Baker. She develops recipes, cooks, and photographs for The Font Feast column.

Event Venue Branding // Race & Religious

March 25, 2013 by Ciera Holzenthal

About two years ago I was contacted to design a new logo for Race and Religious, an absolutely beautiful event venue in New Orleans. After the logo was completed we moved forward with the web site and have been creating new items to build their brand ever since! I have designed information folders, maps, their website and blog, site and floor plans and ads. I really enjoy working on projects where I get to create an overall look and then apply my concept to multiple designs. I started the process by sending a Q&A to help determine the exact look they were going for.

quoteAs the owner of Race & Religious we couldn’t have been more satisfied with all that Ciera has accomplished for us. Because of her designs for our logo and website we feel that we have become internationally recognized as one of the most eclectic, beautiful, funky places to have an event in New Orleans. She was able to incorporate the ambiance thru our website and logo that is signature to our location, and renovation of our 1835 historical houses situated at Race and Religious Streets in the warehouse district of New Orleans. We are so proud to hand out our cards eluding to the website that is unique and embodies the mystery of what is yet to be seen at Race & Religious. We feel that it is because of Ciera’s design ability that we have been named by Travel and Leisure as one of the coolest rental houses and also by Martha Stewart Wedding Magazine as one of the most spectacular wedding venues available. All this in less than three years of operating! -Billie and Gran Semmes | Owner, Race and Religious

 

Race and Religious live site and check out some photos from my visit to the venue!

Olive Box [Friday Favorites]

March 22, 2013 by Ciera Holzenthal

Olive Box - Hand-picked paper & lifestyle products delivered monthly to your door

Okay y’all know I love good design right… and paper… and getting stuff in the mail. So when I recently discovered Olive Box, a subscription for curated paper products, it was like a dream come true!

Olive-Box-3

As a member of Olive Box you will receive a delightful box of paper and lifestyle products delivered to your door each month. From cards to artwork to inspiring books and gifting ideas, you never know what exciting products you will unwrap each month. Each box has a surprise theme and will include goodies that have been transformed by the beauty of paper.

Olive-Box-2

Great news for y’all! Founder, Grace Kang, of Pink Olive, was nice enough to offer a 10% discount for Ciera Design readers! Just enter the code “cieradesign10” at checkout to receive the discount! It’s valid through 03/31/13 (and only one per person). Enjoy, friends! Images from Olive Box.

Let’s Work Together + Discounts

March 19, 2013 by Ciera Holzenthal

Hello friends! I’m introducing a new way of working and I want to offer y’all a super special opportunity this week! I have updated my design packages and going forward I will only be taking on ONE branding client each month ‒ this way every project gets the dedicated time that it deserves! So, what is this super special opportunity?

I am giving you a chance to snatch up my May and June sessions at a discounted rate!

If your new business needs a logo or your existing company is ready for a re-brand this is your chance to jump in and book your session! April is already booked so you have the chance to book May or June with the discount!

 

Blisett Textile Brand

 

May & June Discounted Branding Sessions

LOGO DESIGN PLUS: $1350

was $1630

LOGO DESIGN: $950

was $1100

 

How To Claim Your Spot

1. Go here to learn more about the packages. If you are not familiar with my work, feel free to check out my portfolio!
2. Send me an email with the month and package that you want.
3. Fill out this branding questionnaire.
4. If I feel we are a good fit, I’ll send a contract and the first invoice (50% non-refundable deposit) to hold your spot on the calendar!

Remember there are only two months available at this discounted rate and this will be first-come, first-serve. The first two people to email me and let me know that they are interested will get the first-chance at the discount. Even if you have a question, feel free to email me. This opportunity is open until April 2, 2013 then back to normal rates, so don’t miss out!

And if you don’t need a logo, but do need some other design work done, let’s chat!

My Favorite Design Blogs of the Moment

March 18, 2013 by Ciera Holzenthal

A few weeks ago I shared the Top 100 Design Blogs To Follow In 2013 as compiled by Joe Cole. I decided I wanted to make a list of MY favorite design blogs so I’m sharing my top 10 over on Blog Catalog, go check em out and let me know what your favorite design blogs are!

Favorite 10 Design Blogs

Trend is Trending [Friday Favorites]

March 15, 2013 by Ciera Holzenthal

As I have mentioned in the past, I love fonts that have layering options and I’m back today with a new one for you! Trend is a font made of layers with both a sans and a slab serif option and lots of different styles including inline, shadows and dingbats! Loving this font, hope y’all do too!

Do More Of What Makes You Happy Trend Font hr

 

Ways To Follow – Google Reader Alternates

March 15, 2013 by Ciera Holzenthal

FollowCieraDesign

If you haven’t already heard the news, Google Reader is shutting down on July 1st. Once I saw this, I immediately started looking around for a replacement. The good news is, there are lots of alternatives out there, including Pulse, Flipboard, Feedly, NewsBlur, Bloglovin and many more! I decided to go with Feedly. Right now Feedly syncs with Google Reader, but they have already planned a smooth transition for when Google Reader shuts down.

In my post about getting your name out there, I mention giving your readers options for following your blog, so I want to make it easy for y’all and give you those options right here!

 

Follow Ciera Design on

Bloglovin’ | Feedly |  Facebook | E-News | Google+ | Twitter

If you currently follow this blog with Google Reader, I hope you continue to follow using one of these other options! xoxo Ciera

How to Decide When to Go Freelance

March 12, 2013 by Ciera Holzenthal

Have you been dangling on the fence about whether to leave your full-time design job to go freelance? Consider these three things before making the leap.

Have you been dangling on the fence about whether to leave your full-time design job to go freelance? Perhaps you find yourself staring out your window at work (or more likely your tiny, claustrophobic cubicle) and daydreaming of one day being your own boss. Or maybe you calculated what you are bringing home hourly at your current job and feel gypped. Leaving your full-time job (and regular paycheck) is a big decision; you are right to consider it carefully.

I’m going to break the decision down for you into three simple categories: experience, finances and personality.

Experience

Don’t underestimate the value of prior experience. In my opinion, you need to log some tough hours in the real world before starting your own business. Use your time wisely while you are working for someone else. Learn from your mistakes (cause you will make ’em!) Take notes from your superiors. Enjoy the collaborative design process while you have the luxury of working in an environment with other creatives. Don’t jump ship before you have learned the ropes of the biz.

Finances

You may think that freelance will be more lucrative. And it can be. But most likely it won’t start out that way. It will take hard work to build up your clientele and earn a steady income. Before turning in your resignation, I implore you to SAVE, SAVE, SAVE. It is a good idea to have approximately 6 months worth of living expenses saved before making the official leap.

Personally, going freelance was less of a strategic career move and more of a quality-of-life decision. I had a goal of being able to quit my full-time job so that I could stay home to raise my kids. My freelance business has afforded me the ability to do just that. That being said, my husband and I started preparing financially a few years in advance. We were very purposeful in committing to a mortgage payment that we could pay with ONE income, not two. We watched our spending habits – we did not let ourselves become accustomed to living on two full incomes. Because of this preparation, it didn’t seem quite as difficult to give up that regular paycheck.

Personality

Not everyone is cut out to run their own business. Just because you are a strong designer does not mean that you will be an effective freelancer. Successful business owners share key personality traits; they tend to be organized, self-motivated, driven, goal-oriented, confident, passionate, budget-minded and self-reliant. Keep in mind that you will spend less time designing and more time running the business. This includes networking, pursuing new work, selling your services, meetings with clients, phone calls, invoicing, accounting, etc.

This advice is not meant to scare you or discourage you from pursuing a freelance career. If anything I want to adequately prepare you! Going freelance was one of the best decisions I ever made. I can’t tell you how great it is to finally call my own shots, make my own schedule and choose to take on projects that I am passionate about.  I especially appreciate the relationships I have built with my clients.

How-to-Decide-When-to-Go-Freelance-Question

If you are currently considering going freelance, do you have any specific questions? Or, if you are already working on a freelance basis, do you have any additional tips to share? Love to hear from you!

How to Decide When to Go Freelance Drawing

About the author: Lauren Kaczmarski is a designer & blogger based in Charlotte who loves photography, typography and eating Nutella straight out of the jar.  

Maybe This Inspired That // Ilove’u Project by Francesca Capellini

March 7, 2013 by Ciera Holzenthal

Maybe This Inspired That // Ilove'u Project by Francesca Capellini

The Art // I came across Francesca Capellini’s Ilove’u project on Pinterest (bless you, Pinterest) today and I had to share. I’ve always been a fan of mixed media art, and this is just so sweet. I love the black and white photos mixed with the graphic patterns and playful illustrations.

The Inspired // This painted bowl from Nicole Porter is also a mix—paint and hardwood. I love the color combination and the graphic stripes.

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