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Ciera Design Studio

Brand identity and design solutions for creative businesses and passionate entrepreneurs

Why Small Businesses and Bloggers Need Private Cloud Storage

October 21, 2014 by Ciera Holzenthal

Today I want to tell you about why you should set up your own private cloud for your home office or creative business, but first a story.

Why Small Businesses and Bloggers Need Private Cloud Storage

My business has been going through quite a bit lately. Some good, some bad. Let’s get the bad out-of-the-way. I have been having some serious computer issues. I limped it along for months but finally had to send it off for repairs. As y’all know, my computer is a major part of how I make a living and it’s really not possible for me to get much done without it. Luckily I was able to borrow a computer but it still hasn’t been easy. I had to save all my files to a drive making sure I didn’t forget any fonts, graphics, working files, estimates, etc. Not fun.

Ciera-Design-Studio-Desk

Another challenge is that I’ve always worked from a laptop. I like the versatility but it’s not ideal as my only computer. I have been contemplating getting a desktop but I wasn’t sure how I’d work on both without constantly sending files back and forth.

Ciera-Design-Studio-Details

Now the good! Something else going on behind the scenes right now is that I’m bringing on some part-time help in the design studio, exciting but scary! I’m so used to working alone. Everything is organized in my head but having employees means that everyone needs to be on the same page. So I’m working on some new processes and implementing some new technology. We all need access to the same files, otherwise, things will get very confusing.

Ciera-Design-Studio-Computer

I wasn’t really sure how to achieve all of this seamlessness that I was after. Then with absolutely perfect timing WD, a Western Digital Company saved the day by providing me with a My Cloud EX2 to use and review… serious dream come true. This is what I was looking for and I didn’t even know it. Personal cloud storage! Basically, it is a physical hard drive connected to your Internet that you can access from anywhere. Totally ideal for small office and home office businesses.

Ciera-Design-Studio-Workspace

Why I Love Private Cloud Storage

  • one-time cost – unlike many public cloud options, the drive just has a one-time cost, purchase the drive and you’re done. You can also add as many users as you need!
  • easy setup – plug it in and go through the simple setup and you’re up and running with an intuitive interface
  • security – allows you to set up permissions-based folders so you can give an employee or family member limited access to access or upload files
  • peace of mind – knowing your data is backed up and secure with cloud storage for small businesses makes it easier to focus on other things to make your business successful
  • wireless backups – the drive gets plugged into a power source and your internet during setup but never directly to your computer so your backups happen without you even thinking about it
  • file sharing – easily generate email links for files or folders. When a client clicks on the link they are given a zip of the files you selected. This allows you to send files that are too large for email.
  • anytime, anywhere access – with mobile and desktop apps you are not limited to what you can fit on your phone – if you download the app you can view all files from your drive at home. You can connect multiple computers and devices for seamless integration.
  • automatic transfer via camera – you can connect your camera directly to the drive and it copies files automatically
  • storage space – photos from my blog take up a lot of space and I NEVER delete client projects. Luckily the My Cloud EX2 provides several capacity options, up to 8TB, to choose from.
  • speed – files load much faster to the EX2 than they do to a remote cloud.
  • working remotely – I want to be able to travel and I want employees to work from anywhere. A drive like this is such a huge benefit when working in multiple offices, computers or on the road.
  • streaming – stream videos and photos to connected TVs, media players, gaming consoles

If you have a small business, you really need to get one of these systems! I can’t believe I’m only now setting one up!

Many thanks to WD for letting me try the private cloud with the EX2. Thank you for supporting this blog by allowing me to post occasional sponsored content. All sponsored posts feature products or services that I truly feel would be of interest to you and all opinions are my own. The two photos of me are by Hannah Hudson Photography.


Why Small Businesses and Bloggers Need Private Cloud Storage

About Ciera Holzenthal

Hi, I'm Ciera! I specializing in visual brand development and adore working with passionate entrepreneurs to design captivating and cohesive brand identities allowing them to fulfill their greatest potential and skyrocket their businesses to new heights. I’m passionate about using my skills in branding, marketing, design & social media to help your business succeed.

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Comments

  1. avtar singh khattra says

    March 29, 2015 at 12:58 am

    wow..finally i found something useful after lot of search.thanks uploading this.i shall used this method.

  2. Julie Harris says

    October 24, 2014 at 5:42 pm

    This is the third post I’ve seen discussing the EX2 this week! Talk about social proof for a product. I have always been pretty hesitant about the whole “cloud” concept. The idea never felt very personal or secure…

    I’ve been using some of the other more trusted “cloud-like” companies, Google Drive and Drop box, but the idea of having a wireless, private, secure back-up system is really inciting. And no longer having to pay a monthly fee for storage is definitely a plus!

    When sharing files with others, do they have to create an “account” to access it? Or is it delivered like Dropbox, allowing easy access just to that one folder?

    I checked out the link you shared and WD also makes a smaller version (4 TB) called the “My Cloud” that looks like a good fit for anyone who can’t afford the EX2 but still needs a secure storage system they can easily access.

    Awesome review! Thank you!

    • Ciera says

      October 24, 2014 at 6:45 pm

      Hey Julie,

      I haven’t tried it yet but when you send a link and the recipient clicks it I think it downloads the files automatically, they don’t need an account or don’t see any interface…

      And yes, they have lots of different options which is great! Can’t wait to keep using it and experience ALL the benefits!

  3. María says

    October 24, 2014 at 2:46 am

    This looks gorgeous. Especially, the iPhone case!!
    Lots of love, xx

    • Ciera says

      October 24, 2014 at 6:42 pm

      Thank you!

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