4 Signs That Your Visual Branding Needs A Facelift

Visual Branding Mockup

As we head into November full speed ahead, now is a great time to pause for a moment, step back and take a look at your business. Does your visual branding need a refresh or maybe even a total overhaul? Is your brand identity making a good first impression on your potential clients? Not sure, here are four signs that your identity design may need a facelift:

1. It no longer represents your business

Maybe you’ve decided to offer different services, have expanded or maybe you have done a complete 180. Sometimes your businesses can slowly evolve over time and you don’t even realize it’s happening!

2. You don’t feel proud

Your branding conveys the quality of your business and should reflect your values. Your website, business card, and printed materials are often the first interface that a potential client has with your business. You have a few seconds to make a good impression and you should be proud to hand out cards and send people to your site.

3. You are attracting the wrong client or your target audience has changed

Your visual identity should accurately represent your brand’s personality. If people keep contacting you looking for a style or services that you don’t offer, then it might be time to revisit your brand identity to focus on attracting your target audience.

4. Your current look is dated, poor-quality or non-existent

Your visual branding should be timeless, not trendy. With so many platforms these days, clients should be able to recognize you at a glance through your brand identity. Are your website, printed materials and social sites cohesive? They should be.

Still not sure if you are ready? Read Sprucing Up Your Branding and download the free Questions For Rebranding Worksheet to help you figure it out. Still confused about what is right for your business? A consultation is a great place to start. Sometimes you just need to talk it out!

P.S. Helping people is my passion and I’d love to help you create a successful brand identity for your business so get in touch as there are limited bookings available before the end of the year!

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Rock Band & Converse Themed Event and Invitation Design

I just realized I updated my portfolio with this design but never posted it here on the blog, oopsies! For this special party, the client was inspired by Rock Band and Converse and it was my job to merge those ideas into a cohesive invitation suite, it was super fun to work on! I started out by designing an emblem for the event and then worked that into the invitation design. I really wanted the invitation to be memorable for this special occasion. They had quite a bit of information for different aspects of the event that we split up onto multiple cards then pulled everything together with the die cut, foil stamped belly band. The emblem really helped tie the whole event together from the invitation suite to t-shirts, cups and even gobo lighting on the dance floor!

Rock Band Bat Mitzvah Invitation Suite Ciera Design Rock Band Bat Mitzvah Invite Ciera Design Bat Mitzvah Invite Lined Envelopes Ciera Design Black Pink Gold Bat Mitzvah Invite Ciera Design Rock Band Converse Bat Mitzvah Invite Ciera Design Rock Band Converse Bat Mitzvah Invite Ciera Design Rock Band Converse Bat Mitzvah Belly Band Detail

 

 

Garden Font by Los Andes

It’s been a while since I shared a favorite font but I want to get back into it so today I’m sharing a font designed by Mendoza Vergara, from the Los Andes foundry. Garden is a serif display handmade font with a playful and spontaneous feel inspired by Brazil’s cheerful and warm people. The Garden family offers a font with a set of original catchwords (‘Garden Catchwords’, based on brush calligraphy), floral dingbats and botanical ornaments. It’s well-suited for text composition, posters, headlines, label design and handmade-style items. Garden has a special 60% off introductory offer right now through September 25, so if you like it, grab it now!

Garden Font by Los Andes

 

Type samples from MyFonts.com. Affiliate links used.

Design Portfolio: Kismet Cosmetics Lipstick Packaging

One of my favorite things as a designer is being able to help out small businesses and local companies. When Louisiana local, Caitlin of Kismet Cosmetics, came to me asking if I’d be interested in creating the packaging for a lipstick line she was releasing, I was pumped. I have always wanted to get into packaging design and this amazing local company was the perfect chance. Kismet already had an art deco influence and we needed to build a cohesive brand with the already established packaging and website.

Kismet Cosmetics Lipstick Packaging by Ciera Design

The box design needed to be used across various lipstick colors, stand out on a boutique shelf by itself or with multiple shades and Caitlin also wanted a package that  created a pattern when they were lined up next to one another. It was a challenge to meet all of the criteria but I’m so happy with how it turned out. It’s been so fun seeing the packaging on Style Me Pretty, fashion blogs and Instagram. It makes me really proud that I can help a local business, even if it’s in a small way.

Kismet Cosmetics Lipstick Packaging by Ciera Design 1Kismet Cosmetics Lipstick Packaging by Ciera Design 4Kismet Cosmetics Lipstick Packaging by Ciera Design 3 Kismet Cosmetics Lipstick Packaging by Ciera Design 7

Fellow LSU graphic design alum, Krystal of A Pinch of Lovely, designed the bronzing lotion bottle and I did the lipstick boxes. Kismet is set to release some new shaded this Fall and I can’t wait to try them out! Photos via Southern Flair BlogKaela Rodehorst Photography for Haute Off The Rack and Kismet Cosmetics.

The Business Cards of Alt Summit 2014

Hi y’all, I’m back from Alt Summit! I know I said I was going to take a blog break while I take in all the information but I couldn’t wait to share some of my favorite business cards from the awesome bloggers and brands I met while in Salt Lake City. I have linked to all of their sites at the bottom so click around for some awesome new people to follow, I still have some exploring to do myself! I’ll also pop back in soon to tell you all about the panel I spoke on, Growing A Small Blog!

Alt Summit Business Card InspirationAlt Summit Summer 2014 Business Card PartyAlt Summit Summer 2014 Business Cards Black White GoldAlt Summit Summer 2014 Business Cards - Oh What Love StudiosAlt Summit Summer 2014 Business Cards LetterpressAlt Summit Summer 2014 Business Cards - The Collaboreat

Everyday ReadingPaper Bandit Press / A Girl Named PJ / Demi + Olive / Christina Williams / Love Grows Design / Simply Sadie Jane / Peter Loves Jane / Fresh & Happy / Carlsbad Cravings / Oh, What Love / See Jane Blog / And We Play / The CollaboreatHudson and Emily / Candice Stringham / AVE Styles / Spitfiregirl / The Nectar Collective / Lynn Byrne /  Celine Navarro / Annie ReevesSquirrelly Minds / Delineate Your Dwelling / A Thousand ThreadsCourtney Khail / Janna Wilson / Capella Kincheloe / Design Improvised / Red Poppy Photo / The Glamorous Housewife / Hollyhocks & Honeybees / Wendy Walker Cushing / Collectively / Fry Sauce & Grits / Marigold Haske / A Ruffled Life / Antisparkle / if we met and I missed you here, please let me know!

P.S. If you went to Alt and are missing out on all the fun, like I am, why not start a smaller scale gathering in your city! I’ve compiled all the lessons I learned when starting The Made In Mind Social into a new e-book — The Meetup Guide: How to Create, Plan and Host A Local Event Series. It’s now on pre-sale with a super discount! If you want to start your own local event, this e-book will guide you through the whole process, start to finish.

Summertime Freebies

June is here and that means a few things, I’m back with a fresh design for your devices AND Summer is almost here, who’s excited?! I’m totally ready for vacations, sunshine, exploring and lots and lots of ice cream! After the craziness of Alt Summit, that is. What are you looking forward to this summer?

Ice Cream Desktop Freebie I’m over on Whimseybox with your June desktop freebies! But this month is extra special because I have a whole summer icon pack for y’all. It’s exclusively available here courtesy of Vector Portal! So download the summer icon pack and then head to Whimseybox to grab the designs for your devices!

summer travel icons