AIMEE LACALLE | Art Director | December 2017 – May 2019

Maintained and evolved the company’s identity to drive brand awareness through the creation of visuals and marketing strategy support.

• Partnered with VP of Creative Services to translate marketing goals into strategies.
• Collaborated with Marketing and Web teams as well as Independent Contractors to move projects through to fruition including vendors production and payment.
• Developed, executed, and tracked the effectiveness of marketing efforts.
• Concepted and designed marketing materials (email campaigns, lookbooks, etc.)

The Creative Group | Freelance Designer | February 2011 – December 2012

Joined the creative teams of various agencies including CBRE, BzzAgent and Brand Content when they were in need of additional experienced designers.

The H Agency | Graphic Designer | May 2006 – August 2010

Accountable for working through complex design challenges in a fast-paced environment while maintaining a strong attention to detail. Collaborated with a small design team to produce measurable and award-winning results. Responsible for conceptualization, design, and production of graphic solutions with a focus on the financial and health care industries.

• Brand guidelines and collaterals for First Bank & Trust and LHC Group which resulted in a consistent brand and a positive identity both internally and externally.
• Developed corporate identities for Mike Mizell Orthodontist and New Orleans Maritime Museum to help them stand out and build brand equity.
• Produced designs for Ochsner Health System including promotional direct mailers for their Geo-marketing campaign, ads, annual report and Physician’s Notes publication.

SELECT FEATURES & PRESS

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EDUCATION

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Bachelor of Fine Arts, concentration in Graphic Design. Minors in Photography and Art History | Louisiana State University | May 2006