You may remember this mood board from a few months ago. Well I recently wrapped up the branding for Sweet Tea & Co., awhimsical and unique tea party experience for little girls. The client didn’t want the bright pink and glittery look that a lot of her competitors seemed to have. She wanted it to be simple, elegant and sophisticated. The client is thrilled and I’m really excited with how it turned out. I’d love to hear what you think or let me know if you need some branding help of your own!
Sweet Tea began as a summertime ritual to entertain my own daughters. They delighted in dressing up in my vintage dresses and sipping tea under our weeping willows as I told stories of days gone by. —Shirilana Hanson, Owner
As Jasmine and I begin to plan our second networking event, I’m taking some time to reflect on how this whole thing got started. Neither of us had any experience in event planning but we were determined and passionate and decided to figure it out! After a lot of research and hard work, we were able to get a successful launch party down in the books!
It’s so inspiring to be able to meet up with other bloggers and right-brainers that I’ve decided to write an e-course on how to start your own local event similar to The Made In Mind Social! Today I’m talking about our branding and the e-course will cover everything else like the who, what, when, where and how!
As a designer, I know how important a brand is to launching a successful business, or in our case, event. We need to look professional and showcase what we are all about.
After we decided on a name (this was the hardest part) it was time to start designing the logo. We knew we wanted it to have a hand drawn look and fun, bold colors so we collected inspiration and I got to work! After a few weeks the logo was complete and we started applying it to promotional materials! We got our website up and running and designed business cards, member discount cards, magnets, stickers, canvas bags and sponsorship brochures.
We didn’t have much of a budget to work with, so we decided to collaborate with sponsors in order to make our first event a success. I designed some brochures with our information and what we could offer our sponsors in return. It was very important to be taken seriously for our first event. Although I try to work with local printers whenever possible, there are times that an online vendor is more cost-effective. We used UPrinting to print the sponsor brochures and they came out really great!
UPrinting is fast and affordable and the ordering process was incredibly simple. The thing I love most about them is that you can upload your files and get a free digital proof before you ever enter any payment information. They also have a 360 degree preview option. This allows you to get a physical sense of how your final product will look. When using a new online vendor these things really helped to put me at ease. I definitely hope to be able to work with UPrinting in the future. They offer all kinds of printing services, such as table tents, wall graphics, stickers, magnets, door hangers, event tickets, etc
It was so fun to give out our magnets and have our logo applied to everything at the launch party!
Now back to that e-course, sign up here if you’d like to stay up to date on this new offering. And leave a comment below if there is anything specific you’d like to learn about starting an event.
About two years ago I was contacted to design a new logo for Race and Religious, an absolutely beautiful event venue in New Orleans. After the logo was completed we moved forward with the web site and have been creating new items to build their brand ever since! I have designed information folders, maps, their website and blog, site and floor plans and ads. I really enjoy working on projects where I get to create an overall look and then apply my concept to multiple designs. I started the process by sending a Q&A to help determine the exact look they were going for.
As the owner of Race & Religious we couldn’t have been more satisfied with all that Ciera has accomplished for us. Because of her designs for our logo and website we feel that we have become internationally recognized as one of the most eclectic, beautiful, funky places to have an event in New Orleans. She was able to incorporate the ambiance thru our website and logo that is signature to our location, and renovation of our 1835 historical houses situated at Race and Religious Streets in the warehouse district of New Orleans. We are so proud to hand out our cards eluding to the website that is unique and embodies the mystery of what is yet to be seen at Race & Religious. We feel that it is because of Ciera’s design ability that we have been named by Travel and Leisure as one of the coolest rental houses and also by Martha Stewart Wedding Magazine as one of the most spectacular wedding venues available. All this in less than three years of operating! -Billie and Gran Semmes | Owner, Race and Religious
Salvations is a furniture design competition utilizing reclaimed, repurposed and recycled materials all to benefit New Orleans’ oldest local environmental non-profit, The Green Project. The Green Project keeps over 1.8 million pounds of usable materials from the waste stream and over 40,000 gallons of paint out of the ground water supply and wetlands. See full project.
The Young Leadership Council has maintained its tradition of highlighting 25 members of the community each year since its inception in 1986. Role Models are selected each year by a committee comprised of past Role Model honorees and members of the YLC’s Board of Directors.
Honorees have distinguished themselves by: promoting a positive attitude and an unyielding desire to enhance the quality of life in our community; striving to unite our community in collaborative efforts for its future prosperity; serving as an exemplary role model to young talent in the community; taking an effective and vigorous leadership role in the community; and/or making significant contributions in their specific fields of endeavor. See full project.
I am very proud and honored to have the opportunity to work with these organizations that do so much for the city I love!
Please contact me if you are interested in custom designs.
Danny Gavin of Optidge Internet Marketing came to me with his vision of creating a new identity for his growing company. The logo was to embody the unique side of his company, while also looking professional and trustworthy. With his education and growing experience, Danny is confident in his ability to deliver positive results. However, with his relatively brief time in the industry, a professional logo was needed for the company to stand out in the ever growing internet marketing industry. Danny’s knowledge is in demand by businesses large and small and now his company has a strong logo to identify his services in memorable way.
What great news for a Monday! A job that I produced in December is featured in the PaperSpecs Gallery! Head on over and check it out, leave a comment or rate the design!
Rose Crescent is a New Orleans based software design company that provides world-class business-focused, goal-oriented systems with exceptional quality, stability and usability. The name of the company was inspired by Rose Crescent, a street in Cambridge, England and the city of New Orleans, which is also known as The Crescent City. The goal was to create an identity that is clean and simple as well as references the origin of the name and conveys the utility and reliability of the brand. The crescent petals scattered in an irregular way on the business card give a sense of the logo being a solution to a scattered problem.