Portfolio: Brand Identity Design for Health & Wellness Advocate

I love sharing new work with you guys and I’m super excited about this project! It was really fun and I’m so happy for it to be out in the world.

Bright, Bold, Fun Moodboard for Brand Identity Design

From time to time I have the pleasure of working with local design studios and agencies. It’s always fun to collaborate with a larger team! In this case, I got to work with the same studio I worked at full time from 2006-2010! This was a re-brand for a well known health and wellness advocate, speaker and author. Ellen was clear that she wanted her new brand identity design to have dimension and be full of energy. We knew it had to be bold, beautiful and fabulous just like the woman behind the brand! First, we pulled inspiration into a mood board that represented these feelings. Then we moved on to finalizing the color palette and designing the main logo along with a few variations for different applications.Brand Identity Design for Health & Wellness Advocate

We also did a total overhaul on Ellen’s social media presence. I designed templates for her to use along with posts on her Facebook page so that everything looked completely consistent across all platforms. The next step was the website to showcase all of her amazing content. I created a mockup which was then handed over to the developer to bring to life. It’s so satisfying to bring someone’s ideas to life and to give a visual identity to a brand that really showcases what they are all about!

Web Design for for Health & Wellness Advocate

Moodboard Resources: Bri Emery / Interior / Letter A / Nicola / Fan / The Girls With Glasses

How To Mock Up Your Work With Free Templates

As a designer, I’m a visual thinker, but that doesn’t mean that my clients are. Sometimes they need help actually visualizing the end result. This is where mocking up my work comes in handy. When sending a design to a client, presentation is always crucial. Mockups are also great for showcasing final work in your portfolio like I have done herehere and here. This is great when you can’t get around to photographing your work.

Stationery Mockup

This process doesn’t have to be difficult or too time consuming. You could always build your mockup files from scratch, but there is not always time for that, so I like to use pre made templates. Remember my post Free and Affordable Stock Photo? Well, I have a new favorite resource to add to that list called GraphicStock! To find mockups like these over on GraphicStock search words like tablet, screen, corporate templates and mockup. Once you find a mock you like, just download and paste your own designs in!

iPhone iPad Mac Screen Mockups

Purchasing individual photos and elements can work for the most part, but if you need multiple resources each month, that can really add up. GraphicStock is great since you can get a year of unlimited downloads for one set price! With a library of over 250,000 graphics, icons and vectors, the possibilities for creative output are endless. And the good news, there is a 7-day free trial, where you can have access to the library of images to discover how easy it is to find necessary graphics and designs for your next project.

Stationery Mockup

Features to love:

• Unrestricted usage rights for personal or commercial projects
• Keep what you download and maintain usage rights forever
• Start a 7 day free trial – download up to 140 graphics from the library during your trial

Plus to make this even more fun it’s time for a giveaway!!! One lucky winner is going to win a free 1-year account to GraphicStock (valued at $588!), how cool is that?

1. Sign up for the 7-day free trial
2. Visit GraphicStock website and locate an image you would like to use on an innovative project of your own
3. Comment here, sharing a link to the image that you would like to base a project around

a Rafflecopter giveaway

If you find you don’t get any use out of GraphicStock, be sure to cancel your account before the end of your 7-day trial to avoid subscription charges.

Now, get creating!

Design Portfolio: Julie Rootes Interiors

Sometimes clients come to me with a logo that just needs a little tweaking or they need help building an overall style to carry through their other materials. This was the case when Julie Rootes reached out to me. She had a great start to a logo but needed to take her brand identity a step further to really stand out within her niche. We decided on which items were most important for her business and I got to work. We went with a letterpress business card and a simple design including a blind emboss to add some additional texture.

Branding Mockup

While I love starting from scratch and designing logos, one of my favorite parts is also building out the brand and bringing it to life after the logo is finalized!

Interior Design Letterpress Business Card Interior Design Letterpress Business Card

If you are not sure how to expand your brand, reach out to me and we can brainstorm and collaborate on some new materials for you! P.S. Did you see the brand identities for The Made In Mind Social and Sweet Tea and Co.?

Design Portfolio: Simplified Bee

Sometimes clients come to me after they have already established a strong logo, but need help building a full brand identity and overall style to carry through their other materials. This was the case when Cristin from Simplified Bee reached out to me. She had a great logo but needed to take her stationery and social media a step further to really stand out within her niche. We decided on which items would be best for her and I got to work on her stationery, business cards and social media sites!

Simplified Bee Brand Identity Mockup

Simplified Bee Brand Identity - Stationery.jpg

Simplified Bee Brand Identity - Cards

While I love starting from scratch and designing logos, one of my favorite parts is also building out the brand and bringing it to life after the logo is finalized! If you are not sure how to expand your brand, reach out to me and we can brainstorm and collaborate on some new materials for you!

P.S. Did you see the brand identities for The Made In Mind Social and Sweet Tea and Co.?

Design Portfolio: Sweet Tea Logo and Branding

You may remember this mood board from a few months ago. Well I recently wrapped up the branding for Sweet Tea & Co., a whimsical and unique tea party experience for little girls. The client didn’t want the bright pink and glittery look that a lot of her competitors seemed to have. She wanted it to be simple, elegant and sophisticated. The client is thrilled and I’m really excited with how it turned out. I’d love to hear what you think or let me know if you need some branding help of your own!

Sweet Tea Brand Board

Sweet Tea began as a summertime ritual to entertain my own daughters. They delighted in dressing up in my vintage dresses and sipping tea under our weeping willows as I told stories of days gone by. —Shirilana Hanson, Owner

Sweet Tea Business Card Front and Back

Sweet Tea Facebook Design on Macbook Pro

Sweet Tea Tri Fold Brochure Design

The Made In Mind Social Branding

As Jasmine and I begin to plan our second networking event, I’m taking some time to reflect on how this whole thing got started. Neither of us had any experience in event planning but we were determined and passionate and decided to figure it out! After a lot of research and hard work, we were able to get a successful launch party down in the books!

The Made In Mind Social - A Meetup of Creative Minds in Louisiana

It’s so inspiring to be able to meet up with other bloggers and right-brainers that I’ve decided to write an e-course on how to start your own local event similar to The Made In Mind Social! Today I’m talking about our branding and the e-book will cover everything else like the who, what, when, where and how!

The Made In Mind Social Cards by CieraDesign.com

As a designer, I know how important a brand is to launching a successful business, or in our case, event. We need to look professional and showcase what we are all about.

The Made In Mind Social Membership Card

After we decided on a name (this was the hardest part) it was time to start designing the logo. We knew we wanted it to have a hand drawn look and fun, bold colors so we collected inspiration and I got to work! After a few weeks the logo was complete and we started applying it to promotional materials! We got our website up and running and designed business cards, member discount cards, magnets, stickers, canvas bags and sponsorship brochures.

The Made In Mind Social Sponsor Brochures by CieraDesign.com

We didn’t have much of a budget to work with, so we decided to collaborate with sponsors in order to make our first event a success. I designed some brochures with our information and what we could offer our sponsors in return. It was very important to be taken seriously for our first event. Although I try to work with local printers whenever possible, there are times that an online vendor is more cost-effective.

The Made In Mind Social Sponsor Brochures by CieraDesign.com

The Made In Mind Social Launch Party Detail Shot - Photos by Brei

It was so fun to give out our magnets and have our logo applied to everything at the launch party!

The Made In Mind Social Logo Magnets

The Made In Mind Social Launch Party Detail Shot - Photos by Brei

Image 6 & 8 by Brei Olivier others by me.