Design Portfolio: Simplified Bee

Sometimes clients come to me after they have already established a strong logo, but need help building a full brand identity and overall style to carry through their other materials. This was the case when Cristin from Simplified Bee reached out to me. She had a great logo but needed to take her stationery and social media a step further to really stand out within her niche. We decided on which items would be best for her and I got to work on her stationery, business cards and social media sites!

Simplified Bee Brand Identity Mockup

Simplified Bee Brand Identity - Stationery.jpg

Simplified Bee Brand Identity - Cards

While I love starting from scratch and designing logos, one of my favorite parts is also building out the brand and bringing it to life after the logo is finalized! If you are not sure how to expand your brand, reach out to me and we can brainstorm and collaborate on some new materials for you!

P.S. Did you see the brand identities for The Made In Mind Social and Sweet Tea and Co.?

Minted Eye of the Beholder Art Challenge

I recently joined the Minted design community and submitted a few designs to their Eye of the Beholder Art Challenge! For those of you who are not familiar, Minted crowd-sources design and art from a global community of independent designers, then sells their best designs as products such as stationery, wall art, and décor for the home and holidays. If you’d like to see Minted sell my designs as art prints, just head over to vote and give them a 5 for me! If they get enough votes, Minted will add them to their shop, and with multiple color variations as well! Just click on the photos below to bring you right to the listing on Minted. You’ll have to quickly sign up for a Minted.com account before you can vote but it’s super easy. Please pass this along and share away on social media if you’d like to support my designs! Thank you so much – as always, I appreciate your support!

Minted-Eye-Of-The-Beholder-1-Make-Time

Minted-Eye-Of-The-Beholder-2-Do-More

Minted-Eye-Of-The-Beholder-3-Summer-Days

Gold and White Safari Animal Baby Shower Invitation

I hosted a baby shower for my best friend yesterday and it was so much fun! I’ll share some photos of the party soon but here are the invitations that I designed for it. Her nursery is going to be safari themed so we had a modern, gold and white color scheme with some cute gold animal details to tie it together. P.S. This design is now available in my Etsy shop!

Gold and White Safari Animal Baby Shower Invitation

Gold and White Safari Animal Baby Shower Invitation

Gold and White Safari Animal Baby Shower Invitation

Design Portfolio: 2013 Touro Infirmary Foundation Gala Invitation

I have some new work to share with y’all today! I absolutely love designing invitation suites and this one was no exception. Touro Infirmary was looking for a special piece to invite guests to their annual fundraiser. We decided to go with a larger format for both the Save The Date and the Invitation so that it would really stand out in the mail. To add a touch of elegance to their recognizable brand colors we used a midnight blue stock with silver ink. Simple but effective! I knew that placing all of the names on the tree wasn’t going to be easy but it turned out great and is a special way to recognize all of the founders. And now it’s time for me to start designing the 2014 invites for them!

Touro Infirmary Foundation Gala Invitation and Save The Date

Touro Infirmary Foundation Gala Invitation and Save The Date

Touro Infirmary Foundation Gala Invitation Front

Touro Infirmary Foundation Gala Invitation Inside

Touro Infirmary Foundation Gala Invitation Inside Spread

Touro Infirmary Foundation Gala Invitation Inside Detail

Design Portfolio: Sweet Tea Logo and Branding

You may remember this mood board from a few months ago. Well I recently wrapped up the branding for Sweet Tea & Co., a whimsical and unique tea party experience for little girls. The client didn’t want the bright pink and glittery look that a lot of her competitors seemed to have. She wanted it to be simple, elegant and sophisticated. The client is thrilled and I’m really excited with how it turned out. I’d love to hear what you think or let me know if you need some branding help of your own!

Sweet Tea Brand Board

Sweet Tea began as a summertime ritual to entertain my own daughters. They delighted in dressing up in my vintage dresses and sipping tea under our weeping willows as I told stories of days gone by. —Shirilana Hanson, Owner

Sweet Tea Business Card Front and Back

Sweet Tea Facebook Design on Macbook Pro

Sweet Tea Tri Fold Brochure Design