Mirador is a powerful neoclassical font family designed for various usages — ranging from editorial and corporate design to web, interaction and product design. It is a contemporary take on high contrast typefaces that have never gone out of style — defined by elegance, tradition and timelessness. Although Mirador seems to be a display font at first glance, its proportions and design reveal a powerful and characteristic workhorse when set in smaller sizes. Mirador comes in 10 weights with matching italics. It is equipped with ligatures, a large set of alternative glyphs and many more opentype features. Y’all know I love to share a font sale and this one is big! Mirador is 86% off until November 1 so grab it now!
Kelsey came to me looking for a chic, sophisticated and bold look to represent her high-end event company on Martha’s Vineyard. She wanted her brand identity to showcase what makes her company special, which is her deep dedication to each of her clients and a commitment to execute each event as if it was her own. Kelsey has strong community ties and a drive to make each event completely unique with very meaningful and personal touches.
After I collected inspiration on Pinterest, we moved on to finalizing the color palette and designing the main logo along with a few variations for different applications. As you can see from the moodboard we decided to go with a neutral color palette so that it leaves room for growth when the company starts to expand.
If you need a new logo, brand identity or a refresh for your business I only have ONE space left for this year and then I’ll begin booking for 2016.
Jenny came to me after seeing my safari themed baby shower invitation on Etsy. Shed loved the look but needed it customized for her son’s first birthday party. She also needed some matching items, like signage and labels for party favors. Jenny had so many great ideas for the party, and well deserved, it was just featured on Hostess with the Mostess! I’m so happy to have played a small part in making Jenny’s dream party for her son a reality. Here are a few details of items I worked on and you can see the full feature over on Hostess with the Mostess today!
Photos by: Dowoo Lee
If you have worked with printing projects, you most likely have felt overwhelmed by the entire process. What paper to choose, color modes, setting up your files, the list goes on. Today I wanted to share a few simple steps to double-check once you are ready to send your file for print! I hope these steps to set up your files for print are helpful for your process, and ease that overwhelm!
Pantone Spot Colors
If you are printing with a limited amount of colors (1-3 colors) or have specific brand colors that need to match exactly, then printing with Pantone colors is most likely the best option. Here is how to locate your pantone colors:
InDesign: Select a new swatch, then under “color mode” select which Pantone library your swatch is in (typically either Pantone Solid Coated or Uncoated, depending which type of paper you are printing on).
Illustrator: Under the “swatches library menu” on the color panel, select “color books” then select the Pantone color book your project uses.
If you do not have a need for specific Pantone colors, than your file should always be set up using CMYK colors, instead of RGB. If you print something in RGB, your images will most likely not match your intended color. They often turn out dull or darker. This is how you can check to make sure your file is set up in the CMYK color profile:
InDesign: Select the swatches that you want to convert to CMYK (spot or RGB), select “Swatch Options” from the drop down menu on the top right. Change the color mode setting to CMYK, and click ok.
Illustrator: Go to “File” > “Document Color Mode” and check CMYK.
Remove Unused Colors
This step is not necessary, but it does help clean up your file and make your printer happy! When I am ready to send a file to print, I always clean up my colors by removing the unused colors. This helps to make sure you aren’t using two similar colors, when you could combine it to one color.
InDesign and Illustrator: In the swatches panel, click the drop down menu and check “Select All Unused” and then delete the unused swatches.
All photos in your file should be converted to CMYK prior to handing off to the printer. To do this, you simply open the photo in Photoshop and select “Image” > “Mode” > “Convert to CMYK”. If you have several images in your file, you can create an action in Photoshop to convert to CMYK, and then batch process those images. Make sure you don’t save over your original RGB photos, and instead create a new file with the added “-CMYK” in the file name. This prevents you from overriding the original file. Once all of your images are converted to the proper color mode, you just need to make sure they are linked up in InDesign or Illustrator through the “Links” panel (Window > Links).
Set up Bleeds
If your project has an image or color that goes to the edge of the file, you will need to set up bleeds. Bleeds allow for additional space beyond the trim mark, to make sure that when the piece is printed it has a bit of tolerance for the edge of the paper. To set up the bleeds simply click “File” > “Document Setup” and adjust the bleeds there. Typically 1/8” will suffice. Once you have the bleeds setup, make sure all of your artwork that goes to the edge extends to the bleed lines.
Once you have your file ready to send to the printer, you are ready to package. A packaged file includes the InDesign or Illustrator file, the IDML (for InDesign: compatible with older versions), linked files, fonts and the output text file.
To package your file simply click “File” > “Package”. Double check the “Colors and Inks” as well as the “Links and Images” to make sure you have the correct profiles and didn’t miss any RGB images or wrong color settings.
If you are sending your project to a printer, they typically prefer the packaged InDesign or Illustrator file, however it is nice to include a PDF for reference. If you are printing from a vendor online, they will have specific instructions on how to export your PDF for their printers. For a reference PDF for the printer, I typically export as a Press Quality PDF, and include trim marks and bleeds.
Notes to Printer
Once you have your packaged file, and are ready to send to print, you can create a zip folder of all of the files in the folder. Depending on the project, you might want to include a diagram showing how the printed piece should look. This is great to have if your project has complicated folds, die cuts, etc. You can also include any notes specific to your project in the email with your final zip file.
I hope this tutorial was helpful for you, and eased the pain of setting up your files for print!
I love sharing new work with you guys and I’m super excited about this project! It was really fun and I’m so happy for it to be out in the world.
From time to time I have the pleasure of working with local design studios and agencies. It’s always fun to collaborate with a larger team! In this case, I got to work with the same studio I worked at full time from 2006-2010! This was a re-brand for a well known health and wellness advocate, speaker and author. Ellen was clear that she wanted her new brand identity design to have dimension and be full of energy. We knew it had to be bold, beautiful and fabulous just like the woman behind the brand! First, we pulled inspiration into a mood board that represented these feelings. Then we moved on to finalizing the color palette and designing the main logo along with a few variations for different applications.
We also did a total overhaul on Ellen’s social media presence. I designed templates for her to use along with posts on her Facebook page so that everything looked completely consistent across all platforms. The next step was the website to showcase all of her amazing content. I created a mockup which was then handed over to the developer to bring to life. It’s so satisfying to bring someone’s ideas to life and to give a visual identity to a brand that really showcases what they are all about!
I have a new favorite script font called Indie that you totally need to add to your collection! Maximiliano first discovered his love for typography while studying graphic design at Universidad de Buenos Aires, Argentina. As an innocent font hobby turned to addiction, his type design career matured at an incredibly rapid rate, due much to his fascination with calligraphy. He founded Lián Types in 2008 and it took him only two years thereafter to develop his own approach to the art, mixing his interest in calligraphy with a growing skillfulness in digitizing the most challenging of curves. “The truth is that I’m also doing my best to be a good calligrapher, and I don’t like making fonts which I can’t do myself by hand. My letters are me!”
Inspired by many styles of calligraphy, Lián Types is now among the most successful foundries specializing in script fonts and ornamented display type. “Designing script faces is not a game,” he said. “They’re not ‘the easy ones.’ They’re not for beginners, as some may think. A well-made script is like a marvel you just can’t stop staring at. Like history tells us: the written word can be as precious as any other art work.”
Maximiliano has won prestigious awards and his fonts have been adopted by some of the best designed publications around. His best selling typefaces include Selfie, Brand and Heroe and now he has just launched the latest Indie, which may be my favorite of them all. It’s on sale for 30% off until Wednesday night, so don’t miss this sale!