Okay guys, this is my final post from my June vacation, I hope you have enjoyed! The Palm Springs area was amazing with so much to do and see. I can’t believe it took me over a month to edit a weeks worth of photos! After spending the majority of our time in Palm Springs we decided to venture out on a little road trip. The same day we went to Salvation Mountain we also decided to head to LA for a few hours. So after leaving Salvation Mountain we stopped along the Salton Sea, it was very eerie, huge campgrounds with no one around for miles and miles! Everything seemed abandon.
We took a pit stop to see the Cabazon Dinosaurs and drove past all of the windmill farms (I could barely keep my eyes on the road they were so mesmerizing).
Then we had lunch in LA at Lamill Coffee Boutique, did a little window shopping, walked around the Ivanhoe Reservoir (much longer walk than we anticipated) and headed up to the Griffith Observatory to watch the sunset. We didn’t want to get back to Palm Springs too late, so we had dinner at Feed Body + Soul and hit the road! We definitely got a lot of sightseeing done that day!
There’s the Hollywood sign, can you see it?! I can’t wait to go back to LA again and actually spend some time there! This week in California was such a fun vacation with my two best friends full of great memories!
Y’all, I love chips. I can not even eat a sandwich without having some on my plate. I’m always looking for some healthier alternatives to your average greasy chip. SO when I was given the opportunity to try the new Green Giant Veggie Snack Chips I was very excited! While these are not a replacement for real vegetables they do contain about 40% less fat than regular potato chips.
I was sent two flavors, Roasted Veggie Tortilla Chip – Garden Ranch and Multigrain Sweet Potato Chip – Barbecue.
So first let’s talk about the Mulitgrain Sweet Potato Chips in Barbecue. I’m not usually a fan of barbecue flavored chips, they are always too overwhelming and sweet. But I was pleasantly surprised, these are good! They are slightly spicy but the flavor is not over the top, which I like.
The second flavor I tried was the Roasted Veggie Tortilla Chips in Garden Ranch. I love tortilla chips and I love ranch so of course these chips were amazing! I had a hard time not eating the whole bag while I was taking these photos.
I not only like chips with a sandwich, but I also loooove chips for dipping, so I decided to share a Salsa Fresca (Pico de Gallo) recipe that goes great with the Garden Ranch Tortilla Chips. As for the Sweet Potato Barbecue, I think they are prefect with no dip! The chips and salsa are perfect for an afternoon snack or backyard party!
1 tomato, seeded and diced 1/4 of a red onion, diced 1/4 of a red bell pepper, diced 1 tablespoon jalapeno, seeded and diced 2 cloves of garlic, minced Juice of 1/2 a lime 2 tablespoons cilantro, chopped Salt and pepper
Add all the ingredients to a medium bowl. Toss to combine. Transfer into a serving dish and set aside for 15 minutes to blend flavors.
So, now that I am done talking about these chips, I’m going to eat the rest of the bag! Thank you for supporting Ciera Design by allowing me to post occasional sponsored content. All sponsored posts feature products or services that I genuinely feel would be of interest to you. I was selected for this opportunity as a member of Clever Girls Collective and the content and opinions expressed here are all my own.
Let’s face it – we’re all influenced by others in our lives, and your customers are influenced too. Those influencers help them make decisions on a daily basis – from what they buy to the music they listen to. In business, we call this your customer’s key influencers, and they’re more important than you think.
Types Of Key Influencers & Why it Matters
There are two types of key influencers – the first type are the people who are in your customer’s personal lives, like friends, family and co-workers.
These people are giving their opinion about different products and recommendations on their favorite things. They’re also the people who your customer will potentially consult with if they want to make a purchase from you. When your customer wants to do a total rebrand, go to a conference or purchase a big online program, they’re going to consult their spouse and friends for advice or approval, and usually the opinion of these people are very important to the buying decision. That’s why these types of key influencers are so important.
The second type of key influencers are the people your customer follows online, the blogs they read and the conferences they attend. It can also include the celebrities they watch and the music they listen to. Your customer is highly influenced by these media types, and it’s often where they find ideas about what to buy, wear and listen to. It’s not the group of people they have to talk to about buying, it’s the people who seriously influence what they buy.
As you can see, the people influencing your customers are pretty important, and as a business you need to get in front of both types of key influencers in order to get someone to buy from you.
How to Use Key Influencers to Sell Your Stuff
There are a few ways you can help your customer convince the first group of key influencers. One way is to provide them resources for talking to their family and friends about buying your products.
For example, if your customer really wants to buy your big-ticket product, they will probably talk to their close family about why they want to buy it and whether the cost and time is going to be worth the reward of purchasing. This group of influencers is most likely going to need a little bit of convincing, and your customer may need a little bit of help explaining what the benefits of buying are.
To help them, create a downloadable pdf of questions and comments that family members would normally ask about your product with an answer for each one. That way your customer will be prepared for the questions and can respond with a smart and confident answer, which will help them convince these key influencers to buy your product. You can see an example of this here.
As for the key influencers your customer follows online, you can use them to get in front of your customer as well.
If you know where your customer is hanging out online, you can pitch guest posts to those blogs or websites. If you have a physical product, you could send a sample to the editor of their favorite blog and pay for a feature, or you could donate your product for the swag bags at the conferences your customer might attend. If they see their key influencers using or featuring your product, they’ll be more interested in trying it out!
Figure out who your customer’s key influencers are and figure out a way to get in front of them! It will help bring you devoted customers and more sales.
Who are your customer’s key influencers? Share your ideas in the comments below!
While in Palm Springs we had a gorgeous view of the San Jacinto mountains. We were totally surrounded by them the whole time so we decided to get up close and personal to see what they were all about. We heard the best way to do this was to take the tramway to the top! The Palm Springs Aerial Tramway is the largest rotating aerial tramway in the world. It was opened in September 1963 as a way of getting from the floor of the Coachella Valley to relatively near the top of San Jacinto Peak. San Jacinto Peak, 10,834 feet, is the highest peak of the San Jacinto Mountains and is within Mount San Jacinto State Park.
I’m not gonna lie, the tramway was kinda scary, it was so steep! But the view made it totally worth it! At the top of the mountain we did a short little hike and then had lunch before heading back down. It was a nice little break from the Palm Springs desert heat. The temperature dropped quite a bit up in the mountains!
Y’all, this Jeffrey pine smelled exactly like butterscotch candy, it was crazy!
Sometimes you just need to let loose and go with the flow for creative projects. Happy accidents can make some really unique work! This month, let your creativity take you somewhere new! These new designs are available for download over on WhimseyBox’s blog! Hope y’all enjoy this new design and have a great month of creativity!
Whimseybox is the original subscription for DIY and craft lovers. Each month WhimseyBox sends subscribers a box full of craft projects along with a project idea. If you sign up through this link, you’ll get $5 off!
One of our days in Palm Springs was spent driving around from neighborhood to neighborhood to see what the more residential areas were like. We started out at Koffi (best coffee in Palm Springs) to plan our route and we ended up downloading a really cool iPhone app called FanGuide Palm Springs Modern Architecture that had different routes with addresses mapped out and the story behind each spot.
Palm Springs has a large concentration of architecture from the 1940s, 1950s and 1960s. Many architects adapted ideas from the Bauhaus movement and the International Style, creating an elegant yet informal style called Desert Modernism. Other popular styles in Palm Springs are Art Moderne, Spanish Eclectic, Googie and Tiki.
The National Trust for Historic Preservation named Palm Springs to its 2006 list of America’s Dozen Distinctive Destinations, an annual national list of only 12 cultural tourism destinations for architecture. In 2009, Palm Springs was designated a Preserve America City.
It’s so crazy how different the architecture and landscaping is from what I’m used to, I’ve really never seen anything like Palm Springs. It was a great day of exploring!
One of the reasons I love accepting sponsors on this blog is because I get to share independent businesses, artists and bloggers with you. I missed getting to promote my awesome sponsors each month so after a little break, I have decided to bring a monthly sponsor spotlight back! It will be a little different from the past so I’m really excited to get them going in a new format! Plus, I have updated my sidebar banner options and even made them slightly larger! Annnd thanks to Passionfruit 2.0, I have added some new advertising options like sponsored posts, giveaways and twitter mentions! Sponsored posts will reach my 1900+ Twitter followers and 1100+ Facebook followers and is a great option if you are looking to gain an audience of creative people who love DIY projects, photography, art, crafts, inspired living and all things graphic design.
This sweet and easy recipe is perfect for those lazy summer days when you want something delicious for dessert without all the fuss. Juicy, tree-ripened peaches taste even better when warmed on the grill and topped with creamy vanilla bean ice cream and a luscious salted caramel sauce.
This month’s Font Feast recipe was inspired by Sail, a breezy script font that is both gorgeous and free!
Grilled Peaches with Vanilla Bean Ice Cream & Salted Caramel Sauce inspired by Sail
- peaches - good quality vanilla or vanilla bean ice cream - salted caramel sauce (if you’re feeling extra “summery” you can use store-bought sauce in a pinch)
Slice peaches in half, removing and discarding the pits. Lay peaches cut-side down on a preheated grill. Grill over medium-low heat until peaches are hot and tender (and have really impressive grill marks). Allow to cool for 5 minutes before serving. Top with ice cream and salted caramel sauce. Eat immediately.
Jasmine and I would like to invite you to help us celebrate the launch of our new venture, The Made In Mind Social! Join us for some fun at Loa on July 27th from 6-9 P.M. There will be small bites and a specialty drink for your enjoyment. Come ready to make new friends and bring your business cards for networking. Get tatted up with Tattly before smiling for the photo booth with Photos by Brei! Make sure you arrive on time because we will have 30 awesome swag bags for our first 30 guests!