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Getting Your Name Out There – 8 Helpful Blogging Tips to Increase Readers

I’ve had a few readers ask how I developed a blog readership and for some advice on getting their names out there, so I wrote up this list with some tips and actions to take!

 

1 – Blog about what you know

I think the most important advice I can offer for someone wanting to grow their blog is to focus on what you love and what you are passionate about. Blogging about what you know insures that you will have valuable content.

Tips & Actions:
- determine the purpose of your blog and stick with it
- don’t feel the need to do it all or try to imitate somebody else
- post quality content frequently
- don’t post what you think people want to hear
- teach a webinar or create a blog series focused on your talents

 

2 – Get personal / Be real

People want to know YOU, the person behind the blog. People will read your blog if they like what you have to say, that’s all there is to it.

Tips & Actions:
- enjoy what you’re doing and don’t get wrapped up in the details
- share something personal (this can be as simple as sharing your favorite book)
- write the way you speak
- don’t take yourself too seriously
- be true to yourself and what it is you want to share with the world
- add a photo of yourself to your about page
- be accessible (either list your email address or add a contact form)

 

3 – Create a space worth following

Not only is your content important but your actual blog design is too! Maybe it is just the designer in me, but I am drawn to simple layouts with big pictures.

Tips & Actions:
- have a blog design that you love and that feels like “you”
- use images in your posts (preferably original imagery)
- develop your own style and have a consistency to your design, writing style, content and photography
- only have pertinent information in your sidebars (too much information tends to confuse readers and takes the focus away from your main content)

 

4 – Invest time for Online Networking

This is a huge one! Online networking allows you the opportunity to engage your readers in real-time conversations and let them get to know you a little better.

Tips & Actions:
- get active in online discussion groups and chats (Better Blogger Network is a great community)
- comment on other blogs (but only if you have something to add to the conversation). Those comments make people’s days, I speak from experience on that one!
– respond to comments on your blog
- never leave a mean comment (you would think this goes without saying but I have seen some mean things out there)
- get to know your readers
- blogging is a community – support one another, make blog buddies, have conversations and collaborate
- participate in blog hops (also know as link ups)
- try not to auto post – tailor your introductions for your post for each social network

 

5 – Learn from the best

This is something that I did in the beginning. I spent time researching my favorite blogs and I still make sure to follow other blogs that inspire me.

Tips & Actions:
- don’t be afraid to ask others for help (but be careful asking other bloggers to post something on their site – this can put the person in a tough spot)
- find 5 bloggers similar to you and study how they use networks and learn best practices from them
- reach out to bloggers you admire

 

6 – Guest Post and Sponsor

“Guest posting” means writing and publishing an article on someone else’s blog. There are three main perks to guest posting: it introduces you to new communities, builds relationships with other bloggers and it’s great for search engine optimization. Guest posting gives you the opportunity to give new audiences a little sneak peek into your blogging style and content. Advertising (often called sponsoring in the blogging world) is also a great way to promote your blog to new people. Many blogs offer ad spaces in their sidebar and will introduce your blog to their readers throughout the month. Some bloggers even include guest post opportunities in their sponsorship packages.

Tips & Actions:
- sponsor one of your favorite larger blogs
- sponsor a few blogs with similar readership numbers (I recently switched my sponsoring over to Passionfruit and they have a great marketplace of bloggers using their network)
- trade sponsor spots (this is a great option if you don’t have money to spend on advertising)
- ask a blogger that you are friends with to guest post

 

7 – Give your readers choices

I think this is something that is easily over looked. You may assume that everyone reads blogs the same way you do, but that is not the case! For instance, I have never followed a blog through Google Friend Connect since I’m not on Blogger. I usually subscribe to an RSS feed (and read in Google Reader). Someone else may only follow blogs on Facebook, so you need to have these options available and easily accessible.

Tips & Actions:
- give your readers more than one way to follow you and add easy to find links on your site
- starts an e-mail newsletter
- put links in your email signature and wherever potential visitors are likely to see it

 

8 – Network Offline

A lot of times we get so stuck on networking online, we forget that we can promote our blogs in real life!

Tips & Actions:
- conferences are great for connecting with others who have similar interest
- if you have extra time try to join a non-profit organization. A  lot of  small business owners/professionals are involved in them and you meet a lot of people out in the community
- make sure you have business cards and hand them out when you meet someone new
- find some local groups to join through MeetUp.com or start your own!
- create an elevator pitch (a 30-60 second short summary to quickly and simply define your blog, business, what you do, etc.)

Great blogs are products of a passion for life and a lot of hard work! Don’t let others fool you, blogging takes time. If you write about what you love and grow yourself first, your blog will follow!

If you have any other tips please leave them in the comments!

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Frontage Font [Friday Favorites]

Happy Friday, I have a special font to share with y’all today! I just adore fonts that have layering options! Frontage is a charming layered type system by Juri Zaechwith with endless design possibilities using different combinations of fonts and colors. Achieve a realistic 3D effect by adding the shadow font or just use the capital letters of the regular and bold cut for stark artwork.

Frontage Font Type Specimens and Design

The typeface’s design is based on a simple grid which creates the friendly, handcrafted look of facade signs. It is generously spaced for maximum impact of your message. As a display typeface, Frontage loves color and is suitable for headlines and logotypes. Details include 224 characters in six styles and manually edited kerning.

You can download Frontage Outline for free by just paying with a tweet or Facebook post by clicking the image above!

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Games and Rides

This weekend is the Martha’s Vineyard Agricultural Society Fair, I have been the past two years and love it! This year I won’t be able to make it since I’m in Boston getting packed up to head home. These are some photos that I took at the fair last year and never posted.

Marthas Vineyard Agricultural Society Fair Ferris Wheel Detail

Marthas Vineyard Agricultural Society Fair Cage Ride 2

Marthas Vineyard Agricultural Society Fair Shooting Game

Marthas Vineyard Agricultural Society Fair Ride

Marthas Vineyard Agricultural Society Fair Crowd

Marthas Vineyard Agricultural Society Fair Cage Ride 1

Marthas Vineyard Agricultural Society Fair Gun Game

Marthas Vineyard Agricultural Society Fair Ferris Wheel

Marthas Vineyard Agricultural Society Fair Stuffed Prizes

I’m participating in the August Break again this year! Just to have a little break from the pressures and expectations of regular blogging. Read more about it on Susannah Conway’s site.

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Bar Harbor and a Nature Tour

Check out all of the photos from my Maine Road trip! I’m participating in the August Break again this year! Just to have a little break from the pressures and expectations of regular blogging. Read more about it on Susannah Conway’s site.

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Bunker Hill – The Freedom Trail [Boston Photo Tour]

Only a few more Boston Photo Tour posts until I’ll have to wrap it up since I’m moving back south, kinda sad. Today I bring you to The Bunker Hill Monument, enjoy!

Bunker Hill Monument on the Boston Freedom Trail

Gas Lantern on Bunker Hill Freedom Trail

Bunker Hill Monument Base on the Boston Freedom Trail

Boston Freedom Trail Plaque and bricks in sidewalk

Bunker Hill Monument on the Boston Freedom Trail

I’m participating in the August Break again this year! Just to have a little break from the pressures and expectations of regular blogging. Read more about it on Susannah Conway’s site.

 

Thanks to all who entered the Air Plant Terrarium Giveaway AND THE WINNERS ARE: Alycia & Maria Elena! Congrats, I’ll be emailing you shortly! Winner picked by Random.org through Rafflecopter.

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Shine On Saturdays

This post is sponsored by GapKids. Check out all the fun Shine On activities at your nearest Gap store. For event dates and locations, visit Gap’s Facebook page and join the conversation on Twitter with hashtag #ShineOn.

I started taking art classes in 2nd grade and I really believe that early exposure to the arts shaped my life. It made me realize at an early age that I love creating. While I don’t have any children of my own, I was so happy to hear that artist and blogger Merrilee Liddiard of Mer Mag is partnering with GapKids to present Shine On Saturdays, a series of special art project inspired by the GapKids and babyGap fall collection! From creating geometric masterpieces on canvas using paint and tape, to colorful, custom journals to get kids ready for back-to-school, the projects help kids express their creativity!

It’s time to mark your calendars and get ready to Shine On!! Head to any of the following Boston GapKids locations with your little ones and get your craft on:

Saturday, August 11 // 10am-1pm // GEOMETRIC ART: Your little one will be able to make their very own eye popping geometric work of art! They will love exploring with paint and pattern and will be sure to leave with a personal masterpiece that you both will treasure! GapKids at Burlington Mall, 75 Middlesex Turnpike, Burlington, MA 01803

Saturday, August 18 // 10am-1pm // JOURNAL MAKING: Your little shining star will be able to create their very own custom journal to take home and record all of their hopes, goals, dreams and shining accomplishments! GapKids at Natick Mall, Route 9 & Worcester Rd, Natick, MA 01760

Saturday, August 25 // 10am-1pm //ANIMAL CHARACTER BADGES: You know how special and unique your little one is. Now it’s time to award them with a custom badge of honor. Your child will create a their very own animal character badge that they can then pin onto their lapel, jacket, backpack or more! GapKids at South Shore Plaza, 250 Granite Street, Braintree, MA 02184

Shine On Saturdays will also be held in these metropolitan areas: Chicago, Dallas, Los Angeles, New York City, Miami, Phoenix, San Francisco Bay Area, Toronto, Washington, D.C. For event dates and locations, visit Gap’s Facebook page.

I was selected for this opportunity as a member of Clever Girls Collective, and the content and opinions expressed here are all my own.

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