As we head into November full speed ahead, now is a great time to pause for a moment, step back and take a look at your business. Does your visual branding need a refresh or maybe even a total overhaul? Is your brand identity making a good first impression on your potential clients? Not sure, here are four signs that your identity design may need a facelift:
1. It no longer represents your business
Maybe you’ve decided to offer different services, have expanded or maybe you have done a complete 180. Sometimes your businesses can slowly evolve over time and you don’t even realize it’s happening!
2. You don’t feel proud
Your branding conveys the quality of your business and should reflect your values. Your website, business card, and printed materials are often the first interface that a potential client has with your business. You have a few seconds to make a good impression and you should be proud to hand out cards and send people to your site.
3. You are attracting the wrong client or your target audience has changed
Your visual identity should accurately represent your brand’s personality. If people keep contacting you looking for a style or services that you don’t offer, then it might be time to revisit your brand identity to focus on attracting your target audience.
4. Your current look is dated, poor-quality or non-existent
Your visual branding should be timeless, not trendy. With so many platforms these days, clients should be able to recognize you at a glance through your brand identity. Are your website, printed materials and social sites cohesive? They should be.
Still not sure if you are ready? Read Sprucing Up Your Branding and download the free Questions For Rebranding Worksheet to help you figure it out. Still confused about what is right for your business? A consultation is a great place to start. Sometimes you just need to talk it out!
P.S. Helping people is my passion and I’d love to help you create a successful brand identity for your business so get in touch as there are limited bookings available before the end of the year!