Quality Over Quantity: Writing Intentional Blog Posts

With the new year comes a new set of goals you promise yourself you’re going to reach this year – you’re going to simplify, organize your life, grow your business and make time for what matters most.

But when you’re trying to expand your small business, you can get stuck in the everyday muck of catching up on emails, putting together proposals, planning your blogging calendar and putting the finishing touches on that blog post you wanted to have up yesterday. It’s hard to keep up with the everyday stuff and make time for the big things you want to accomplish too.

While blogging is an important aspect of growing your small business, blogging without passion just to have a post up on your site is the wrong way to go about growing. Lucky for us, there’s a trending idea in the blogging world: blogging with intention.

It’s writing posts that contain all original content, it’s researching the topic and coming to your own conclusion and it’s blogging only when you devote the time and passion it takes to write a great post, even if it’s only once a week or once a month.

Here are some ways to craft a quality, well thought out, intentional blog post: 

1. Do Your Research

When planning out your posts, draw up an outline and schedule in time to do some research behind the topic you’re writing about. The more you can share with your readers, the more they’ll feel like they got something out of your post.

For example, if you’re featuring a certain artist on your blog, do some research on their story – share how they got started, the idea behind their brand and what their design process is. If they use a particular technique with their work, research the technique and share that with your readers as well. Reach out to them to get the answers to those questions, or do your own research to find those answers.

Anyone can share an image of the artist’s work, but if you can get the story behind that particular piece, you’ll add more value to your post. Make sure you cite where you found your information and give credit wherever you can.

When you add research to your process, the quality of your posts will increase and you’ll be providing your readers with real information they’ll want to bookmark and share.

2. Only Write About Topics That Inspire You

If you’re not inspired by the posts you’re writing, it’s time to take a look at the type of content you’re blogging about. One way to fix this is to go back to the beginning of your business and ask yourself some questions. Why did you want to get started? What inspired you back then? Has that inspiration grown or changed at all?

If you go back to the root of why you started and what inspired you most back then, you might be able to come up with some great blog post ideas that won’t leave you procrastinating to get the post written. Focus on just writing about topics you like to talk about or are interested in exploring more, and go from there.

3. Use Your Own Photos

One way to really slow down and take your time with blogging is to create an entirely original post – sharing both your own ideas and your own photographs. While throwing together recap posts or inspiration boards with other people’s images or post content (while properly crediting them, of course) is still very popular, when you create an original post you’re putting something out on the web that hasn’t been seen before.

I’ve noticed that the posts I’ve provided original content for have been pinned and re-pinned more times than any of my themed inspiration boards or style posts – pinned DIY projects and design projects I’m working on bring more people to my website than just about any other source.

Coming up with all original content for your posts definitely takes more time, but your readers will be able to tell that you spent more time on the post and it will hopefully bring some additional traffic back to your website after it gets shared around the web.

When you’re blogging with purpose about topics you really want to talk about, you’ll add value to your brand, contribute some amazing new things to the internet and save yourself the stress from trying to throw together 5 posts a week.

The first few months of the new year are a great time for starting new habits, slowing down and focusing on what you really want to accomplish this year. If you’re blogging with intention you’ll have better chance of accomplishing your goals, and you’ll enjoy blogging even more.

What are your blogging goals for this year? How will you slow down and blog with more passion and intention? Share your ideas in the comments!

About the author: Mariah is a Graphic Designer/Wedding Stylist who has a passion for helping creative entrepreneurs turn their passion into profit.