You know how when you’re on someone’s website trying to decide if you want to work with them or buy from them and you see a group of really great testimonials that convince you that you must have their product? You can have that too.
Testimonials from clients are important for your website because without them, potential clients don’t always know your credibility or what you’re like to work with. It’s someone’s outside perspective that gives them the confidence to buy from you instead of moving on to the next website.
There are a few ways to get really great testimonials:
Reach out to past partners, customers and coworkers
While it’s not always easy to reach out and ask for testimonials, it’s the first step in getting great feedback, especially from clients and coworkers who love you and your work.
To do this, write them a short note on why you’re reaching out to them and what you’re hoping to accomplish from getting this testimonial. Tell them how much you’ve enjoyed working with them and would love to share your experience with future customers.
Then, provide a list of questions for them to answer – questions that will bring out the types of phrases you’d love to include on your site about how the two of you worked together and what was accomplished.
I’ve compiled a list of questions for you to choose from - download the testimonials worksheet here
It’s best to reach out to clients while your work is still fresh in their mind, so as soon as you’ve wrapped up your work with them, send them a testimonial request – if they’re happy with your work they’ll most likely fill it out right away!
Pull from Social Media
Another really great way to get testimonials for your website is to pull quotes about your work off of Twitter, Facebook and Instagram.
Lots of times when someone is excited about a new product or service they’ve purchased, they splash it all over the web. If one of your past customers has done this about your offering, ask them if you can use their quote for your site. Since they shared it with everyone they know, there’s a good chance they’ll let you post it on your site too.
Once you Get the Testimonial
When you get your testimonials, there are a few effective ways to display them on your website.
First of all, make sure they fit with the product you are selling or are general enough to be displayed on your site. I work with lots of different types of clients – from brides to small businesses to antique dealers, so not all testimonials from everyone will work on my wedding site. Choose the ones that you think will be most beneficial to future clients.
Then, decide where you want to place your testimonials. Good practice is to have a page devoted to praise, display them on your sales page or have them scrolling in the footer or sidebar.
Also, consider including a picture and a location of the person you received the testimonial from. People make connections with images and locations, so the testimonial will be more credible and believable if there is a face and location to associate with it.
And that’s it! Follow these steps and be on your way to getting great testimonials from past customers that grab the attention of new customers!
The Worksheetdownload the testimonials worksheet here to help you get some great feedback from your customers!
Have you received a great testimonial in the past? Share a link to it in the comments!