As Jasmine and I begin to plan our second networking event, I’m taking some time to reflect on how this whole thing got started. Neither of us had any experience in event planning but we were determined and passionate and decided to figure it out! After a lot of research and hard work, we were able to get a successful launch party down in the books!
It’s so inspiring to be able to meet up with other bloggers and right-brainers that I’ve decided to write an e-course on how to start your own local event similar to The Made In Mind Social! Today I’m talking about our branding and the e-course will cover everything else like the who, what, when, where and how!
As a designer, I know how important a brand is to launching a successful business, or in our case, event. We need to look professional and showcase what we are all about.
After we decided on a name (this was the hardest part) it was time to start designing the logo. We knew we wanted it to have a hand drawn look and fun, bold colors so we collected inspiration and I got to work! After a few weeks the logo was complete and we started applying it to promotional materials! We got our website up and running and designed business cards, member discount cards, magnets, stickers, canvas bags and sponsorship brochures.
We didn’t have much of a budget to work with, so we decided to collaborate with sponsors in order to make our first event a success. I designed some brochures with our information and what we could offer our sponsors in return. It was very important to be taken seriously for our first event. Although I try to work with local printers whenever possible, there are times that an online vendor is more cost-effective. We used UPrinting to print the sponsor brochures and they came out really great!
UPrinting is fast and affordable and the ordering process was incredibly simple. The thing I love most about them is that you can upload your files and get a free digital proof before you ever enter any payment information. They also have a 360 degree preview option. This allows you to get a physical sense of how your final product will look. When using a new online vendor these things really helped to put me at ease. I definitely hope to be able to work with UPrinting in the future. They offer all kinds of printing services, such as table tents, wall graphics, stickers, magnets, door hangers, event tickets, etc
It was so fun to give out our magnets and have our logo applied to everything at the launch party!
Now back to that e-course, sign up here if you’d like to stay up to date on this new offering. And leave a comment below if there is anything specific you’d like to learn about starting an event.