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Ciera Design Studio

Brand identity and design solutions for creative businesses and passionate entrepreneurs

How to Give Your Blog Readers Exactly What They Need

July 9, 2013 by Ciera Holzenthal 2 Comments

We’re all looking for better ways to connect with our readers in hopes that they come back and read your blog on a regular basis or buy something from you at some point, right? Lucky for us, there’s a trick to giving them exactly what they’re looking for. Click through for the two-step process and a free worksheet!

We’re all looking for better ways to connect with our readers in hopes that they come back and read your blog on a regular basis or buy something from you at some point, right? Lucky for us, there’s a trick to giving them exactly what they’re looking for. Here’s the two-step process:

1. What Problems Do Your Readers Have?

Knowing what your readers are struggling with is the key in figuring out exactly what they want. You have to figure out the types of problems they are having in your field of expertise so you can help solve those problems.

If you’re a web designer and blog about your work and inspiration, it’s possible that your readers are other designers or business owners who are starting their own website or are inspired by your work. They may be dealing with a variety of problems – from where their email sign-up forms should be on their website to what fonts are easiest to read on the web. Some may not know the questions to ask web designers when they start working with one, and others may not know all of the important information they’ll need to give their designer to get started. These are all things you can help them with (and problems you can solve) on your blog.

On the worksheet provided, make a list of all the different problems your readers might have that you could solve with your knowledge in your field. Think back to the basics – maybe some of the topics in classes you learned back in school or some lessons you’ve learned in the past. Remember – no problem is too big or small to write down.

2. How Can You Solve Their Problems?

Now comes the getting more followers/better customers part! Once you know the problems your readers have, you can instantly turn those problems around into solutions.

Starting on page 2 of the worksheet, write down each problem, and underneath it list out all the different ways you could solve this problem for your reader. You may be able to think of multiple ways to fix each problem – write every idea you have down.

Some of the problems you’ve written down may be perfect for new blog posts or series, and some of them would be great new offerings you can add to your list of services. Next to each solution, check mark which you think it’d be better for and start brainstorming ways to put each into action!

When you’re able to solve a problem for someone, they feel like you’ve given them insider tips & tricks and in turn form a stronger bond with you and your brand which makes them more likely to come back for more and buy from you. What are some ways you solve problems for your readers? Share in the comments!

FREE Worksheet!

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On the worksheet, make a list of all the different problems your readers might have that you could solve with your knowledge in your field.

Success! Now head to your email for the worksheet!

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About the author: Mariah is a Graphic Designer/Wedding Stylist who has a passion for helping creative entrepreneurs turn their passion into profit.

About Ciera Holzenthal

Hi, I'm Ciera! I specializing in visual brand development and adore working with passionate entrepreneurs to design captivating and cohesive brand identities allowing them to fulfill their greatest potential and skyrocket their businesses to new heights. I’m passionate about using my skills in branding, marketing, design & social media to help your business succeed.

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Comments

  1. Catherine says

    July 20, 2015 at 12:56 pm

    I LOVE this worksheet! It’s legitimately helpful (unlike some freebies I see around the blogosphere haha). It’s so important to help your readers and address their problems, rather than just your own!

    Reply
    • Ciera says

      July 22, 2015 at 11:18 am

      so great to hear Catherine!

      Reply

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Mango-Frozen-Fruit-Bar-in-Park-295 Hi, I'm Ciera, graphic designer and co-founder of VenturePop creative conference. When I’m not designing for my amazing clients, I'm writing blog posts, walking my pup or bringing creatives together through local events. Take a look around!

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