We’re all looking for better ways to connect with our readers in hopes that they come back and read your blog on a regular basis or buy something from you at some point, right? Lucky for us, there’s a trick to giving them exactly what they’re looking for. Here’s the two-step process:
1. What Problems Do Your Readers Have?
Knowing what your readers are struggling with is the key in figuring out exactly what they want. You have to figure out the types of problems they are having in your field of expertise so you can help solve those problems.
If you’re a web designer and blog about your work and inspiration, it’s possible that your readers are other designers or business owners who are starting their own website or are inspired by your work. They may be dealing with a variety of problems – from where their email sign-up forms should be on their website to what fonts are easiest to read on the web. Some may not know the questions to ask web designers when they start working with one, and others may not know all of the important information they’ll need to give their designer to get started. These are all things you can help them with (and problems you can solve) on your blog.
On the worksheet provided, make a list of all the different problems your readers might have that you could solve with your knowledge in your field. Think back to the basics – maybe some of the topics in classes you learned back in school or some lessons you’ve learned in the past. Remember – no problem is too big or small to write down.
2. How Can You Solve Their Problems?
Now comes the getting more followers/better customers part! Once you know the problems your readers have, you can instantly turn those problems around into solutions.
Starting on page 2 of the worksheet, write down each problem, and underneath it list out all the different ways you could solve this problem for your reader. You may be able to think of multiple ways to fix each problem – write every idea you have down.
Some of the problems you’ve written down may be perfect for new blog posts or series, and some of them would be great new offerings you can add to your list of services. Next to each solution, check mark which you think it’d be better for and start brainstorming ways to put each into action!
When you’re able to solve a problem for someone, they feel like you’ve given them insider tips & tricks and in turn form a stronger bond with you and your brand which makes them more likely to come back for more and buy from you.
Download the What Readers Want Worksheet to help you organize your lists and goals!
What are some ways you solve problems for your readers? Share in the comments!