Getting Your Name Out There – 8 Helpful Blogging Tips to Increase Readers

I’ve had a few readers ask how I developed a blog readership and for some advice on getting their names out there, so I wrote up this list with some tips and actions to take!

1 – Blog about what you know

I think the most important advice I can offer for someone wanting to grow their blog is to focus on what you love and what you are passionate about. Blogging about what you know insures that you will have valuable content.

Tips & Actions:
– determine the purpose of your blog and stick with it
– don’t feel the need to do it all or try to imitate somebody else
– post quality content frequently
– don’t post what you think people want to hear
– teach a webinar or create a blog series focused on your talents

2 – Get personal / Be real

People want to know YOU, the person behind the blog. People will read your blog if they like what you have to say, that’s all there is to it.

Tips & Actions:
– enjoy what you’re doing and don’t get wrapped up in the details
– share something personal (this can be as simple as sharing your favorite book)
– write the way you speak
– don’t take yourself too seriously
– be true to yourself and what it is you want to share with the world
- add a photo of yourself to your about page
– be accessible (either list your email address or add a contact form)

3 – Create a space worth following

Not only is your content important but your actual blog design is too! Maybe it is just the designer in me, but I am drawn to simple layouts with big pictures.

Tips & Actions:
– have a blog design that you love and that feels like “you”
– use images in your posts (preferably original imagery)
– develop your own style and have a consistency to your design, writing style, content and photography
– only have pertinent information in your sidebars (too much information tends to confuse readers and takes the focus away from your main content)

4 – Invest time for Online Networking

This is a huge one! Online networking allows you the opportunity to engage your readers in real-time conversations and let them get to know you a little better.

Tips & Actions:
– get active in online discussion groups and chats (Better Blogger Network is a great community)
– comment on other blogs (but only if you have something to add to the conversation). Those comments make people’s days, I speak from experience on that one!
– respond to comments on your blog
– never leave a mean comment (you would think this goes without saying but I have seen some mean things out there)
– get to know your readers
– blogging is a community – support one another, make blog buddies, have conversations and collaborate
– participate in blog hops (also know as link ups)
– try not to auto post – tailor your introductions for your post for each social network

5 – Learn from the best

This is something that I did in the beginning. I spent time researching my favorite blogs and I still make sure to follow other blogs that inspire me.

Tips & Actions:
– don’t be afraid to ask others for help (but be careful asking other bloggers to post something on their site – this can put the person in a tough spot)
– find 5 bloggers similar to you and study how they use networks and learn best practices from them
– reach out to bloggers you admire

6 – Guest Post and Sponsor

“Guest posting” means writing and publishing an article on someone else’s blog. There are three main perks to guest posting: it introduces you to new communities, builds relationships with other bloggers and it’s great for search engine optimization. Guest posting gives you the opportunity to give new audiences a little sneak peek into your blogging style and content. Advertising (often called sponsoring in the blogging world) is also a great way to promote your blog to new people. Many blogs offer ad spaces in their sidebar and will introduce your blog to their readers throughout the month. Some bloggers even include guest post opportunities in their sponsorship packages.

Tips & Actions:
– sponsor one of your favorite larger blogs
– sponsor a few blogs with similar readership numbers (I recently switched my sponsoring over to Passionfruit and they have a great marketplace of bloggers using their network)
– trade sponsor spots (this is a great option if you don’t have money to spend on advertising)
– ask a blogger that you are friends with to guest post

7 – Give your readers choices

I think this is something that is easily over looked. You may assume that everyone reads blogs the same way you do, but that is not the case! For instance, I have never followed a blog through Google Friend Connect since I’m not on Blogger. I usually subscribe to an RSS feed (and read in Google Reader). Someone else may only follow blogs on Facebook, so you need to have these options available and easily accessible.

Tips & Actions:
– give your readers more than one way to follow you and add easy to find links on your site
– starts an e-mail newsletter
– put links in your email signature and wherever potential visitors are likely to see it

8 – Network Offline

A lot of times we get so stuck on networking online, we forget that we can promote our blogs in real life!

Tips & Actions:
conferences are great for connecting with others who have similar interest
– if you have extra time try to join a non-profit organization. A  lot of  small business owners/professionals are involved in them and you meet a lot of people out in the community
– make sure you have business cards and hand them out when you meet someone new
– find some local groups to join through MeetUp.com or start your own!
– create an elevator pitch (a 30-60 second short summary to quickly and simply define your blog, business, what you do, etc.)

Great blogs are products of a passion for life and a lot of hard work! Don’t let others fool you, blogging takes time. If you write about what you love and grow yourself first, your blog will follow!

If you have any other tips please leave them in the comments!

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Comments

  1. This is a lovely post you have. It is really good to read post like this when your first start out (like me) I thought that i need to rush into getting people to look at my blog but is seems that is not the case. Vital information here, thank you!

  2. Thank you for this amazing tips!, They get right to the point. I started blogging and this really helped me simmer down my anxiety and just go step by step, blog about what I love, and the rest will follow in time!

  3. Thanks for the great tips! I just started blogging and I really enjoy it :)

    You’re really pretty

  4. Thanks! I’ve just started a blog about books, and this has given me a few helpful tips! Thank you!

  5. Great tips, thanks so much for sharing! :) I love blogging but it’s hard when I don’t see much traffic on my posts. I think I just see other people’s blogs increase in traffic/followers so quickly and wonder why mines isn’t. But I also got to remember why I am blogging in the first place. I’ve tried sponsoring but it can get a little expensive :\ I honestly don’t have ANY blogging friends so maybe it’s time to connect with some people!

    • no problem! you should definitely join Better Blogger Network or something similar! And remember that you can’t compare your beginning to someone else’s middle!

  6. Thank you so much for this insightful post. As a newbie blogger it’s definitely difficult getting your posts and thoughts out there! Your tips are incredible for me seeing as I really have no blogging experience or mentors. Even one follower will make me happy i dont need to be famous. I just have a lot to say and am an optimist who loves spreading positive vibes :)

  7. also posting the link to your blog on a blog about getting your blog out there helps as well

  8. Thank you so much for this helpful list! I am a beginner blogger and have tried so hard to find help and you just clearly put exactly what I needed to hear! Thanks again!

  9. Great tips! I am new to blogging and some how seem to really get discouraged on the weekends. I was really thinking the weekends would bring in the most traffic…wrong! (so far) I do not post as much during the weekend so I’ve got to work on that!!

  10. Thank you so much. This information was very helpful to me and my fledgling blog!

  11. This was a very helpful post. I am still learning about ads, sponsorship and linking up with other blogs. Thanks for posting!

  12. These are some great ideas.. I have blog that I want to get more exposure. I like the idea of the Blog hops, but I’m not sure how I find one still. I’ve been doing this to long for being as confused as I am

  13. Hello, this is such a great post and was very helpful. However, I am struggling to create a blog design and make a ‘contact me’ page ect and also the side buttons linking to a social networking site. Do you have any suggestions as to where I can find somewhere that will show me how to create these type of things?xx

  14. Thanks for the tips and your blog is GREAT!!!!! It will become a regular stop for me!

  15. Love your tips and advice posts! Thanks for all the wonderful info – I found that emailing your favorite bloggers and become friends with them is also a great way to increase readership. Because your blog friends will end up following you in return. Doing link-ups here and there isn’t a bad idea either. ;)

  16. Thanks for the tips — a couple of things, such as networking, are good to consider more seriously, all while staying true to one’s self and the content of the blog. Good things to keep in mind!

  17. Wow, this was soo good. Thank you very much!!

    XO CHAMA FASHION

  18. I just found this post through a google search and I am glad I did! Thank you for all your suggestions. I am sure they will come in handy.. recently started my own blog and been having a hard time figuring out how to expand my readers. Very much appreciated! :) M

  19. Thankyou for this, it was very helpful seeing as I have recently started up a fashion/beauty blog

  20. I think one of the most important blogging tips is to write concisely. So many bloggers babble on and on while getting off topic, and it can get boring to read them. I have found success in keeping my posts short and to the point.

  21. Just read your article!

    A lot of great tips, especially for someone like me whose is in the early stages of blogging.

    I like how you mentioned to “write how you speak” and to be yourself. I am not a great writer in terms of spelling/grammar, but I always like to be myself and my blog isnt meant to be a college essay, so its not formal and to some maybe a lil trashy but thats my style.

    thanks!

    Courtney

  22. Thanks for the tips. I read several things I hadn’t thought of trying.

  23. Just found your site through the Alt blog. Great tips! Thanks!

  24. Nodding along to these. I am pleased to say that these are all things I have been thinking about/am currently doing!

    Yay me!

    Sarah

  25. Great tips! I love how you include action steps in addition to tips!

  26. Great Advice!
    Thank you for sharing.

  27. Great advice. I love that you did a “meet our sponsors this month” that’s a wonderful idea!

    • Thanks Ilana! I’ve done the sponsor posts for medium and large spots since I started accepting sponsors! I think it’s a great way for readers to learn a little more about them!

  28. Don’t know why my Gravatar didn’t work?

  29. I love your tips! Specially #5. I am working on figuring out my Google Analytics for my blog nolatina.com.

    Which is not as fun as designing but equally as important.

    Here is a link on how to get started.
    http://www.google.com/analytics/learn/setupchecklist.html

  30. These are great tips. Thank you!

  31. great tips. #1 & 2 I think are the important ones because if you’re not honest and you waste time writing things you know nothing about, you are just making more work for yourself, isn’t that right?

    thanks for the tips. have a great day.

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